Find out the main reasons for this

In the digital world, getting customers is also very important for companies, but it is no longer the

main concern. At least, the ways to achieve this goal are not the same as those of traditional marketing , which invested in direct strategies to find consumers.

Nowadays, it is essential to strengthen engagement and communication with the public , so

that this leads to establishing business relationships.

However, an attraction strategy can lead to a harmful scenario, where you ask yourself: ” Why am I

not selling, even with good communication?” In other words, there is a good brand positioning

program, with well-used digital tools, but it does not generate a real impact on sales.

This can happen for a number of reasons, which we will explore in this article. So, if you want to learn more about this topic, be sure to read it carefully.

In this article, we will see:

Why is customer engagement important?

First, let’s understand the importance of belarus phone number list engagement. In the end, we don’t want to conclude with this text that engagement is not necessary. Therefore, we need to go deeper into the concept.

Nowadays, it is very common to view engagement as any kind of routine interaction that occurs with

company profiles on social media , for example. Many users even think that likes equate to good

engagement. However, reducing the concept to this is a problem that leads to misconceptions of its importance.

Engagement not only encompasses reactions on social channels , but also the brand’s entire

communication strategy with its consumers and potential customers with the aim of generating their active participation .

It goes far beyond so-called vanity metrics and attempts to understand the quality of likes and

comments, seeking to interpret the numbers and put them into context. It also goes beyond social media and encompasses channels such as email .

The main purpose of generating engagement is to strengthen business relationships and go

beyond a simple commitment to buy and sell . The company better understands who its

customer is and tries to assimilate and understand their problems, needs and ambitions in order to then know how to communicate and establish a bond of friendship.

In this context, the connection between the brand and people becomes horizontal, as if they were

friends chatting and not as someone trying to impose a product or an idea. This is consistent with the modern mentality of marketing and Inbound Marketing and also with the vision of digital transformation .

Engagement then becomes a weapon to position your company correctly in the digital world where

the customer already has a more active stance. The consumer is a person with the power to choose

and greater influence, with characteristics that allow them to make a safer and less influenced decision.

In this way, the idea of ​​conversing naturally with consumers places the brand in a healthy way in people’s daily lives. As a result of all this, we have an active brand, creating stimulating dialogues and bridges with people in a social way.

By creating links more naturally, purchases on the website or in stores also become more organic. This makes it easier for the consumer to buy something, as the brand gains their trust.

In addition, the customer is led more spontaneously through the sales funnel , without anything forcing them or obliging them to skip stages abruptly.

Source: Business2Community

What is the relationship between engagement and customer retention?

As a result of good engagement, we have  the development of advertising one of the most desired objectives for Digital Marketing professionals and managers : loyalty.

In other words, generating engagement is not only a key factor for the customer to buy, but it is also essential to ensure that they always return and, also, that they become an advocate and ambassador for your brand .

Ultimately, if trust has been gained, the company can count on the efforts of its own delighted customers to optimize the acquisition of new consumers, in a lucrative and advantageous cycle .

If the potential buyer has seen value in the relationship with the company — which, as we said, should be present in all moments of interaction, apart from the purchase — he will want a shortcut the next time he needs to buy and will prefer the option he already knows and is familiar with.

It is also important to note that engagement plays a very important role in keeping the bond with customers alive. This can be done with email actions, for example, sending promotional offers and specific products for each type of consumer . This makes it possible to carry out both upselling and cross-selling .

It’s like a relationship between friends, where the parties keep in touch to keep up to date with what’s going on in their lives. In this way, they share moments, ambitions and needs.

Similarly, companies must always keep up to date with their buyer, who is a complex human being with constantly changing perspectives and desires.

In this sense, email is used as a channel to reinforce the nurturing of customers with whom there has already been contact. The company continues to overcome new objections and establish a long-lasting and healthy relationship for both.

What are the main reasons for engagement if your product is not selling?

As we have seen so far, engagement is instrumental in achieving more sales and expanding the consumer base. However, there is an alarming problem that occurs when a company has good engagement but does not sell.

This is how we arrive at the central aspect chine directory that sums up the problem of this article.

Let us understand, then, the reasons that lead a company to have interesting engagement, but without getting clients .

Lack of action in response to data obtained

If the company obtains some engagement data, such as reactions, shared posts, mentions, replies and feedbacks , it is a mistake not to draw up action plans based on them.

These information assets should be considered as starting points for conversion and attraction strategies for those customers.

In other words, it is necessary to be data – driven : to analyze the data and make practical decisions that guide specific actions to combat the problems encountered and take advantage of the opportunities. In this way, it is possible to transform engagement into real results .