Generation Alpha – Who Are These

Who are they?

Generation Alpha is a what is the product i am selling? completely new generation of people in history, with their own characteristics and abilities. The digital environment has contributed to this in many ways: the abundance of gadgets, the availability of the Internet, social networks, etc. The development of these people is much faster than that of the previous generation. No joke: children born after 2010 understand YouTube better than their parents. Some of them easily surf the Internet, even without knowing how to read or write.

How to interact with them? Despite the fact that we are talking about children (maximum 10 years old), many companies america email list should think about ways to contact them now, because this is their future target audience. It is important to consider that they easily distinguish truth from lies, they have a highly developed intellect, clip thinking, they know how to earn money (and more than parents) and value personalization. Given these characteristics, you will have to change your marketing. Not radically, but still.

Theory of generations

The theory of generations is the idea of ​​the existence of special cycles – generations that replace each other approximately every 20 years. The essence of the theory is that people born in a certain period of time, falling under the influence of socio-cultural factors, have similar values, behavior patterns and even thinking styles. The theory describes in detail the change of generations in the USA. However, it has also found application in our country, because with its help you can more successfully establish contacts with other people.

It is believed that the theory of generations arose due to economic instability. Some people face a period of economic growth, others live in times of stability, and others were forced to learn what a default is. All this had a huge impact on the formation of certain views. The changes affected the needs of society, but practically did not affect the value system of previous generations.

The theory was developed in the United States by historian William Strauss and writer Neil Howe and was first published in 1991 in the book Generations. Its pages provide a historical account of the lives of people in different generations, beginning in 1548.

Six years later, Strauss and Howe’s second book, The Fourth Turning, was published. In it, the authors delve deeper into the theory, noting that generations change every 20 years, and that there are only four categories of generations that replace each other, launching one cycle after another.