It is impossible to consider the characteristics of German customers and the local economy without taking into account particular attention to all matters related to environmental protection.
Germany has very strong aspirations for its country to be one of the leaders in the fields of ecology and eco-innovation, and the discussion on environmental issues and the implementation of the climate protection plan is constantly present there, which clearly influences the behavior and purchasing decisions of customers.
Environmental issues are important to Germans – outlining trends
In a survey (Statista 2021), in which German respondents were asked about the 3 most important environmental problems facing Germany:
- 44% of respondents said it was regularly update your sitemap and submit it to search engines to avoid indexing problems. warming and climate change.
- 35% say that this is overpackaging, i.e. packing products in more materials than necessary, which increases transportation costs and generates more waste,
- 30% of respondents believe that the problem is the so-called energy of the future (new, eco-friendly sources of energy).
The green trend is changing the perception of German consumers
A significant number of consumers consider the impact of their actions and purchases on the environment, but only a fraction of them have decided to reduce their consumption. The vast majority of practical strategies for h5 marketing want to maintain their current lifestyle, opting for an alternative product made of environmentally friendly materials and from companies that operate pro-ecologically.
Since your marketing strategy is closely dependent on the preferences of your target group, this is a (necessary!) trend that you cannot ignore when developing an offer for the DE market!
Germans’ Purchasing Decisions and Ecology – What to Pay Attention to as an Entrepreneur?
According to research (AfterPay Insights 2021), as many as 61% take into account in their decision very often. It is not only the fact of what materials the product is made of that matters, but also how it is packaged, what the production process was like, and how it will be packed for possible shipment.
Of course, it would be best to cameroon business directory the whole thing as much as possible for the environment, but what matters most to the consumer is what they experience. In other words, they will perceive more positively, for example. Changing the packaging from plastic to paper, or ecological packaging for shipping. Than, for example, information that renewable energy sources were in production.
Your German website , which is a tool for building your brand and acquiring customers, should inform you about the ecological values of the products offered (of course, if they have them), production, and the company’s attitude towards matters related to caring for the environment.
Slogans related to environmental protection and a responsible approach can also in advertising and communication with recipients, including via social media.
How the Green Trend Can Impact Your Business in Germany – Summary
German consumers are very environmentally conscious and this influences their purchasing decisions.
It is worth noting, however, that the mere awareness that a product is eco-friendly is not enough to make a customer want to pay a higher amount for the product (even though in studies approx. 80% of respondents declare this!).