Have empathy to understand how the pandemic is affecting the persona and how your content can offer them value now. It’s time to strengthen bonds of trust. Shopping journeys increasingly online Social distancing and travel restrictions between cities and countries have placed people indoors for an indefinite period of time. Even though spending on non-essential purchases has declined, people have not stopped consuming. But now, with stores closed, they only have one option: buying online.

This caused many businesses that

This caused many businesses that still resisted employment data Digital Marketing to migrate to the internet. Restaurants joined delivery apps, physical stores entered e-commerce (or at least provided some online contact and sales channel) and several brands reactivated abandoned profiles on social media. And the same happened with customers. Those who were still reluctant to make purchases online, due to insecurity or simply resistance, began to access online stores, ask questions in chats and make payments online. First online purchase during covid-Source: NielsenIf this was already a trend, now it is even stronger: shopping will increasingly be online.

Companies that have adopted online

Companies that have adopted online sales are brands authorized right now today how should no longer leave this channel aside, and those who started purchasing online should not leave this habit behind. In SEO, it is important to realize that the entire purchasing journey must take place online. This means that Content Marketing and keyword research must accompany the consumer throughout their journey, from the first searches to the purchase. Furthermore, also note that the way of researching and purchasing changes, as the consumer is more reluctant to spend and wants to study more before purchasing.

Therefore Content Marketing can invest

Therefore, Content Marketing can invest cz lists even more in educational content to guide the consumer on the journey, which tends to be longer, instead of pushing the sale at the beginning. Strengthening local consumption Encouraging local brands was already a trend related to conscious consumption. More and more people are looking for products from small companies and local producers, in a movement to strengthen the regional economy, help communities and reduce the impacts on the environment that large-scale industrial production generates.

In the context of the

In the context of the pandemic, this awareness has become stronger. Several factors point to the strengthening of local consumption. The coronavirus has affected the global economy, and all countries are expected to suffer some level of recession. In most countries, small businesses are responsible for the majority of jobs and a large part of the GDP. In Brazil, they are responsible for more than half of jobs and % of GDP (Sebrae/FGV). The pandemic also affected global economic relations.