Here’s an example: Google Search Console now has a report called “Core Web Vitals”, which takes into account three metrics: LCP, FID and CLS — all related to page loading speed and their suitability for different devices. After the launch of this new report, thousands of professionals in the field became obsessed with improving each of these metrics. Blog posts, videos and every type of content possible was created on the topic. But almost no one was focused on the right questions: When I access this site, will I lose my patience? Or will I think the page has a bug and leave quickly? Will I accidentally click on an ad because it takes a long time to load? Will I share this content? Is it relevant and the entire experience is positive? The FCP on this site is terrible! (No visitor has ever said this) There is no amount of optimization that can replace these questions asked from the user’s perspective.

I’ve seen too many pages

I’ve seen too many pages with good content and italy whatsapp data terrible Pagespeed Insights scores that rank at the top of Google. And it’s not difficult to find them. But trying to find a super optimized page, with terrible content, that ranks well is much more difficult. And yet, we become obsessed with these tools, numbers, acronyms, which leads us to spend a lot of time and energy optimizing them, with very little gain. That’s why we need to approach this topic from a different perspective.

That’s why we need the

That’s why we need the Content Experience development of both selection approach. Putting it into practiceFocusing on promoting the best Content Experience to your audience doesn’t change the fact that you continue marketing. All the principles still apply in terms of setting a goal, setting the budget and delivering results. As with any type of marketing discipline, there is a target audience that is entirely made up of humans (well, at least so far), and humans don’t change their behavior because they have been taught to do so, but rather through emotional responses.

So… Ask the right questions

So… Ask the right questions When creating c phone number content, the right questions are always related to how someone feels when consuming it. So, put yourself in the reader’s shoes and ask the following questions: Is this content of interest to me? Am I feeling bothered or irritated by this page? I want to share this, why? Do I feel I can trust the author? Why? etc. you get what I mean. If you are confident that your audience will have positive answers to most of these questions, you have a better indicator of success than any other technical or internal KPI.

The technical side is always

The technical side is always important, but it shouldn’t be the essential reason behind your decisions. Technical choices are just a consequence of your previous, customer-centric choice to promote a good experience. Create a content-rich environmentA great Content Experience is not limited to a single piece of content, it is based on an entire environment with different types of content, in various formats, structured in a way that guides and reinforces audience engagement with your brand. Whenever you create content, it is important to insert it within this environment and determine how it relates to the other pieces in a meaningful way for your audience.