How benchmarking can be combined with Digital MarketingTo stand out in the internet universe and make the most of all the tools that digital marketing and communication make available for your company’s success, you need to create a type of guide that will provide a basis for you to examine the efficiency of your digital strategies in comparison to other reference companies on the topic. Do you want to increase your results and advance in a point where you are stuck?Whether it is in generating leads, numbers of visitors, presence on social networks or the positioning of your website in organic searches, digital benchmarking is an incredible tool that will provide valuable insights so that you can fix what is not working and move forward.
does not mean being held
This does not mean being held hostage by kazakhstan whatsapp data the competition and focusing your entire business strategy on this aspect. The important thing here is to use the data obtained from monitoring the digital strategies used in the market to your advantage.Next, understand more about Digital Marketing and its strategies to evaluate what to analyze in your competitors.Digital Marketing GuideWhat should be analyzedIn Digital Marketing, benchmarking can be done to audit Online Marketing strategies as a whole, or for specific aspects within this segment, such as understanding which search marketing, social media or e-mail marketing practices are being used most — and which ones give the greatest return.
Good benchmarking should help answer
Good benchmarking should help answer the still out consider the importance of connections following questions: How are your competitors positioned on the internet? What blogs, hotsites and social networks do they use? What is the outlet ugg tone used, the type of information shared and the frequency with which they communicate with the public? In which channel do they invest more and what strategies are used? For example, are you part of the % of marketers who have experienced successful partnerships with micro-influencers in their digital marketing strategies? (Source: State of Marketing).
How do they interact and
How do they interact and relate to consumers? How are they using Artificial Intelligence to personalize, scale and automate processes? Are you part of the % of marketers who feel that AI tools that assist customer service teams (chatbots, self-service tools, AI-generated emails) would be the most beneficial to the business? (Source: State of Marketing). Are your Digital Marketing actions generating more or less user engagement than your competitors? How is the design, structure and navigation experience on your website compared to those audited in the market? After evaluating the data obtained and the positive and negative points of your company’s marketing, the result of this analysis will be the creation of a reference model, a standard to be followed.
How to learn from partners’
How to learn from partners’ mistakes and successesAnalyzing what partner companies and main competitors do, you will see that there is a huge amount of new learning, both due to the successes and the mistakes made by them. Gol Linhas Aéreas, for example, started offering cheaper flights in Brazil based on the concept of “low cost” airlines already established abroad, such as EasyJet, JetBlue and Ryanair. They are able to issue much more affordable tickets by charging higher fees for extra services and limiting costs with distributing snacks inside aircraft, for example.