We can’t produce a LinkedIn guide without talking about how you can set up your profile with marketing goals in mind.
Knowing its main features, it How Can is possible to optimize your pages to attract more interested leads so they can know your brand and, hopefully, become a client.
Creating Company Pages
It is really easy to set up a professional profile.
First, on LinkedIn’s home page, you have to click on “Work” located at the upper right corner. Then, scroll down to the end to find the “Create gambling database a Company Page” option.
After that, you will be taken to an initial screen asking you to choose the size of your company and its nature.
Did you know that LinkedIn allows you to create pages optimized for Educational Institutions?
With that option selected, fill in the information that will constitute your home. Obviously, the more complete the data is, the better.
Try to imagine what your average lead would beauty salon marketing: secrets to attracting customers like to know first about your company. Then put in the content that will solve most of their doubts about you even before making contact.
Remember that, like any other How Can social media, your ukraine business directory chances of converting are greater if you let the audience know your brand well enough.
After filling in those fields, your page is ready to go.
It is time for the last revision: checking links, phone numbers, descriptions, and image quality. Any typo or badly placed photo can impact your page’s performance.
That’s it! You are now ready to start publishing content, reaching a new audience, and prospecting new clients.
Defining the right dimensions for images
LinkedIn provides different sizes and ratios for media, such as images or videos, depending on your needs for the page’s visual identity:
- Cover photo: 1128 x 191
- Company logo: 300 x 300
- Business banner: 646 x 200
- Dynamic ads: 100 x 100
- Life tab main image: 1128 x 376
- Featured images for blog posts: 1200 x 627
- Stories: 1080 x 1920
Keeping your content up-to-date
As with your plans for other social media, you have to keep a publishing schedule to have an updated profile. Timelines on those platforms are like a competition.
It means that if you don’t have consistency your brand will be lost among the noise: other companies’ posts, an update from the user’s colleague, other profiles they follow.
But frequency is nothing without quality.
Be creative to develop How Can interesting discussions, bring relevant content, and really engage the audience in conversations.