Now that you have a good understanding of how each platform is used, learn more about how each works. In short, Facebook Ads target users based on what they have shared. How do Facebook Ads and Google Ads work? about themselves on the platform and the types of content they phone number library historically enjoy viewing. Google Ads target users based on the target keywords they type into a search engine.
How does Facebook advertising work?
Facebook is a social media platform. Facebook has 2.9 billion users . When you run ads, you reach out to your target audience based on their interests, demographics. How do Facebook Ads and Google Ads work? and other pages or types of content the user has interacted with.
When creating an ad, you will have the opportunity to choose the advertising budget, the ad placement and the duration of its work.
The main benefit of Facebook Ads is that you are reaching an audience that doesn’t yet know about your product or doesn’t know they need it. This passive advertising works well for non-essential products.
But the biggest challenge factors and findings key factors in running effective Facebook ad campaigns is getting your targeting right. While you have a lot of options, figuring out which one is best can be tricky.
However, with the right audience targeting, conversion rates can be quite high, even though Facebook ad viewers don’t have the same purchasing intent as Google ad viewers.
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How does Google advertising work?
In contrast, Google is a search engine where users come for information, not entertainment. Google dominates the search engine market, with over 86 percent of the market . Google ads appear at the top of the page in the same format as organic results. These ads are based on keywords that the advertiser selects.
Here, users are actively looking for answers to questions and specific products, services, or brands. Since they are actively looking for these things, it may be easier to convince the consumer to buy from you.
Products with easy-to-explain benefits tend review b to work best in Google Ads because there is limited space and no visuals to use as ad copy. To convert, you need to use simple, actionable language.
Getting started with Google Ads is easy: all you need to do is create a Google Ads account. You will target your ads based on search queries or keywords.
For beginners, Google Ad Manager is not considered intuitive or easy to use. You will need some understanding of how keyword selection works to avoid showing ads to irrelevant users, which will result in higher cost per click and lower conversions.
While you can take a Google certification course, this will still only give you a general understanding of targeting, not the deep understanding that will lead to the best results.