automated lead scoring
We generate around 150 leads per month. Of course, not all of them are suitable to become our customers. But there aren’t too many leads either: a manual evaluation by our Sales Development Representative (SDR) is therefore much faster than the automatic evaluation based on activity or engagement.
This is because this data must first be collected
over a possibly longer period of time. We enrich the contact data through manual research on Google, LinkedIn, etc. and first evaluate leads on this basis: Do they fit our ICP? Is it a buyer persona? Is there any other information that indicates a “need”?
Only at a second level do we evaluate bosnia and herzegovina number data activity, as we primarily look at activities such as participation in our webinars – and these often only take place once a month, so they don’t provide a lot of “engagement” data.
In our experience, this approach makes sense for many small and medium-sized B2B companies. Automated lead scoring is a great addition, but manual “scoring” and ongoing discussion and evaluation of leads within the marketing and sales team is often the “better” approach.
Automated lead scoring is primarily important to us in order to overcome one challenge: We use it to recognize when an “old” lead suddenly shows greater interest in our content and visits pages at shorter intervals, participates in our webinars, etc.
All too often, there are really good leads lying dormant
in our CRM that we simply lose sight of over a long period of time and don’t even notice that anything has changed with them!
E-mail marketing is not dead. There has been a persistent rumor for some time that e-mails no longer work in times of new forms of communication such as social media or WhatsApp: But actually the opposite is the case! More than 360 billion e-mails will be sent every day in 2024 – and the trend is continuing to rise.
Email marketing is still one of the best ways to reach your target audience and build a personal relationship. This is confirmed by our experience and daily work as an inbound marketing agency . Email marketing is cost-effective approaches and evaluation criteria and success is easy to measure: a well-maintained email list can even replace the best search engine marketing.
However, we all know those newsletters that we immediately delete or unsubscribe from because they only contain advertising and no useful information. We have put together some helpful tips for you to keep in mind when sending emails as part of your inbound marketing strategy so that they don’t end up straight in the trash.
Start with a goal
Step 0: Form follows function . Every email you send should have a clearly defined goal. Even if it’s just sharing information. If you start b2c fax with a goal, the rest of the email will fall into place in a consistent way. Like a compass that shows you the direction. In inbound marketing, our basic goal is to generate leads. We want every email we send to contribute to that goal.
1. Choose the right segmentation of your email distribution list
Before starting an email, newsletter or email campaign, it is important to put together the right distribution list. This involves obtaining the consent of the people to whom the emails are to be sent.