Let’s face it: very few companies are fully prepared for the General Data israel telegram data Protection Regulation (GDPR) that comes into effect on the 25th of May, 2018.Marketers have had their fun with freely handling user data or taking advantage of many gray areas, but now the party is over. The majority of professionals working in the digital industry are in the state of mild panic as they are not quite sure how to comply with the GDPR and continue their business operations without suffering through losses or risk getting fined. Truth be told, we know the GDPR was bound to happen. The previous data protection directive from 1995 has become seriously outdated.
The Historical Significance of the GDPR and Key Changes it Brings
The General Data Protection Regulation represents the most important data privacy change in the last two decades. Compared to the previous directive, it firmly insists on: the effects of dofollow and nofollow links on seo
- Uncompromising transparency regarding collecting and sharing personal data;
- Legal responsibility of both data controllers and data processors (e.g. both parties are liable to notify users and each of the countries’ representatives about a data breach within 72 hours of the incident);
- Shifting power to users by giving them back rightful control of their personal data (they have the right to access all their personal data records, demand a deletion of these records,
The “My Business is Not in the EU, so I’m Safe” Misconception
Marketers operating outside of Europe often disregard the GDPR as an phone number lists EU law that does not apply to their businesses. However, as we already mentioned in the first section of this article, the GDPR is applicable not only in the Member States, but worldwide, for each company or organization that collects and handles data of EU citizens. That being said, it’s crucial to understand that businesses outside of the EU can be sued for misusing collected personal data or for collecting it without user consent. Users from the EU have the right to perform class action lawsuits. Penalties are extremely high: up to 20 million euros or up to 4% of annual global turnover.