How is it done Setting up igh competition in the Internet environment leads to the fact that owners of web projects need to constantly generate new ideas, improving usability, experimenting with calls to action, and implementing various trendy features on their site. At the same time, it is necessary to minimize the costs of implementing innovations, monitor their real effectiveness, and take care of the profit of your business. And in order to understand which of the ideas will be more effective, it is necessary to use split testing.
What is split testing?Setting up How is it done Setting up
Split testing (or A/B testing) is a simple method overseas data of determining the most effective web page (or individual element of a web page) from two options offered to users.
Benefits of split testing:
- an objective understanding of which option is more effective
- the costs of conducting the test are minimal
- use of existing traffic on the site (no need to attract additional traffic) Setting up option in 5 minutes
- lead forms
- CTA elements
- sliders, videos, images
- Headlines
- text content
- the arrangement of various elements on the site
What do we need to conduct A/B testing? Setting up
- Google Analytics account
- test and original version of the How is it done? Setting up web page
- programmer’s time to implement edits
- SEO specialist time to set up the test
Setting up Let’s consider the situation: you are the owner of an online store, there are sales on the site, but the conversion rate is very low. When analyzing how much money you will data in Google Analytics, it turned out that when placing an order, 60% of users leave the site.
Step 1. Select the testing object Setting up
In our case, this is the product purchase form. The order page contains the form:
We create a test form of the following type:
Step 2: Create an experiment Setting up How is it done? Setting up
We go to Google Anlytics, select the required view, open the report “Behavior” — “Experiment”:
Let’s create a new experiment:
To obtain a reliable result, it is necessary Setting up that as many users as possible (amount of traffic) participate in the experiment. At the same time, it is necessary to remember that if 100% of traffic participates in the experiment and the test option is unsuccessful, then you will lose profit.
Advice: start the experiment with 5-10% of traffic hong kong phone number participating in the test. And gradually increase it to 50% or more percent – while tracking the conversion.
Step 3. Set up the experiment settings Setting up