Meta descriptions are one of the important factors that influence the organic SEO rankings of web pages. If written in the right manner, a meta description can motivate the audience to click on the web page on the search engine results pages. In order to know how to write it, one must begin with learning what is meta description. The following article will discuss these aspects in detail. Read it till the end to understand it well. What Is A Meta Description The meta description refers to an HTML element in a meta tag. A meta description is used for defining (in a summarized way) a web page’s content. It appears below the URL and Page Title of the web page in the search engine result page. When a user gets the results of a search query, these meta descriptions help them know what the page is about, before they click it.
Why Are Meta Descriptions Important
They make it easy for the audience to know WhatsApp Number List about the web page’s content through page titles and meta description tags. Generate and boost click-through rates. A web page with a meta description witnesses around 5.8% more clicks than otherwise. Hence if you have more click-throughs, search engines will regard you as a good result and move your rank up in search results. Social media platforms display the meta description when a user shares the web page as a link. Hence, it allows other viewers to acknowledge your content. In the absence of page meta descriptions, search engines create one for the web page.
Write Meta Descriptions in the Right Character Limit
Write Meta Descriptions between B2B Reviews characters or 1-2 sentences. Short, crisp, and interesting descriptions are catchy and easy to understand. Also, only these numbers of characters will be displayed on the results page. Choose Active Voice A meta is supposed to give an accurate idea of the page’s content to the audience. Hence, it must be in active voice, simple yet catchy and motivating. This way it will be actionable and visitors will be willing to explore through it. Must Correspond The Page Content Make certain that the page meta description matches the page’s content. Writing misleading descriptions that do not resonate with the page is a wrong practice that Google penalizes. Plus, such pages will also experience bounce rates, resulting in a loss of trust among visitors.