Agencies report on “thousands of impressions” and “high CTRs,” but where are the real sales? Contractors often limit themselves to superficial reports, without disclosing key metrics: cost per lead, conversion to deals, the impact of a specific ad on the final check. Everything that happens after the click — transition to CRM, communication with managers, funnel stages — remains a “black box.”
This is not just an inconvenience, but a direct threat to business:
- No transparency : You don’t see how customers interact with the brand after conversion.
- Dependence on the agency . All advertising settings, creatives and campaign logic are with the contractor. An attempt to change the contractor or transfer processes to the company results in a loss of data and time.
- Estimation by eye . Without accurate analytics, campaign effectiveness is measured by guesswork, not facts.
How Roistat solves this:
The platform makes the chain “advertisement → lead → sale” completely transparent. You see:
- The full customer journey — from shop the first touch (even if it was media a month ago) to a closed deal. Example: the Sales Funnel report shows at what stage customers from different sources get stuck.
- Real money, not guesswork. Multi-channel attribution automatically identifies which ads generated revenue, even if weeks passed between the click and the purchase.
- Control instead of dependence. All data and settings are available in your personal account. Example: flexible delimitation of access rights allows you to open only the necessary sections to the contractor, while maintaining control over the strategy.
No more waiting for weekly reports from the agency – key metrics are updated in real time. You are not a “hostage” of the contractor, but a full participant in the process.
Problem of the advertising budget goes to waste
Are you spending hundreds of thousands on this information is advisory only advertising, but the ROI remains a mystery? According to research , 40% of data in large companies is unsuitable for analysis, and up to 67% of the budget can “evaporate” due to incorrect conclusions. The reason is chaos in the data:
- Disunity . Advertising accounts, CRM, websites, telephony — information is stored in dozens of systems. Combining it manually is like putting together a puzzle blindfolded.
- Deferred demand . The customer clicked on the ad, but bought it a month later. Without tracking the entire path, it is impossible to understand which ads actually worked.
- Manual monitoring . Departments spend hours collecting reports instead of analyzing them. Errors and omissions become the norm.
How Roistat solves this:
The platform turns disparate data into a clear picture:
- Consolidation of everything at once. Data from b2c fax advertising, CRM, websites and calls is automatically combined in a single interface. Example: the “Sources with business indicators” report shows which channels bring profit and which are empty clicks.
- Accounting for “invisible” stages. Even if a client hesitates for a month, the system records their path from the first touch to the purchase. No more guessing whether media or context worked.
- Automation instead of routine. Reports update themselves, and metrics like CPA, ROI, and LTV are available in two clicks. This is not just a time saver — it’s a transition from “putting out fires” to strategic planning.No more guesswork about where the money went. You see which campaigns bring in the ruble and which ones “burn” the budget. And yes, this works even for PR and media — those channels where the effect is usually considered “intangible”.
Analytics costs eat up the budget
Creating your own analytical system is not only millions at the start, but also ongoing expenses. According to data, the annual costs of large businesses for licenses, report development, infrastructure and support reach 20.76 million ₽. This amount includes: