Research shows that charity  email newsletters are the preferred way to receive information about non-profit projects.
However, it is not always obvious to nonprofits how to properly set up their email campaigns to improve deliverability. Or how to write emails that encourage people to donate.
The Email Soldiers team set up mailings for the charity foundation “ZHIVI” . The foundation ” Old Age in Joy “, Meet for charity , and the ” Khabensky Foundation “. During our work, we have accumulated experience and knowledge, and we will share them in this article.
What kind of letters can charities send?
Automatic letters
Subscribers receive automatic phone number list and emails when they perform some action on the NGO website: sign up for a newsletter or make a donation.
Before sending automatic emails, it is worth dividing the audience into segments. And then setting up a separate email chain for each.
Segments for charity mailings can be as follows:
- regular subscribers;
- donors – people who have donated at least once;
- recurring donors are those who have made a how lead generation helps you manage outbound campaigns monthly donation, and it is automatically debited from their bank card.
Next, a series of letters is created for each segment. They tell what the funds are used for, demonstrate success stories – but in a form that inspires the greatest trust in each segment. For example, for regular subscribers, it would be logical to tell how exactly and to whom the fund helps. The recurrent subscribers, it is important how their regular contributions are used.
Trigger emails
NPOs can use a trigger letter that will be sent to subscribers’ emails if they make a donation on the site. A reminder letter for subscribers who have signed up for a uae phone number monthly automatic donation. That a payment will be debited soon.
Digests
This is a mailing format where NGOs can tell subscribers what has been done and what successes the foundation has achieved over a month or other period of work.
This type of mailing helps people see that charity really works and that their donations are based on the lives of real people.