It is best to ask yourself the following questions before finalizing the text of the email:
Does my prospect need this information now, or is it something I can mention at a later time if the conversation continues?
Is what I am saying valuable information for
my potential customer, or is it more of an end in itself?
Am I using some filler words or empty words that I can remove?
6. Choose a simple and cyprus number data clear design
Depending on their purpose, emails need a different form and design.
nurturing email design
To guide leads through the buyer’s journey, we and our customers often use automated workflows. This means that the interested party is continuously provided with useful emails on their topics.
Lead nurture emails should be simple. Experience shows that with this type of email, design plays a less important role and emails that look as if they were sent manually work better.
newsletter design
Newsletters, on the other hand, can include a lot more branding and design elements.
Use images to support the text and make the email more visually appealing. Avoid long paragraphs and use bullet points instead to make the text easier to read. Most people don’t have much time to read newsletters and will just skim them, so the text should be as structured as possible.
An example of a newsletter structure could be:
Short (personal) introduction
1–2 helpful contents tailored to your target groups (download, video, etc.)
teaser of 3 blog posts
Footer with legal links and unsubscribe option
7. Optimize for mobile
Although this point is somewhat how they have interacted related to design, it is so important that it deserves its own section.
The majority of users now only read their emails on their smartphones. And this doesn’t just apply to private emails. 46 percent of smartphone users even prefer to receive communications from companies only via email.
Therefore, make sure that your email is displayed correctly on smartphones and is easy to read. Links should not be placed too close b2b reviews together to avoid incorrect clicks on small screens.
Make sure you use good quality and correctly sized photos. Often photos are distorted and this can quickly look unprofessional. Always add descriptive alt text to photos so that if images are not displayed, the reader knows what should be there.
8. Check, test, control
There is nothing more annoying than sending an email to a large number of people and only then realizing that there are errors. So have your colleagues check the content for spelling mistakes and send test emails to different email addresses.
It’s easy to overlook small details.
This is the only way to avoid mistakes and to be sure that the newsletter is displayed correctly. It’s especially important to test the email on smartphones and tablets.
Marketing automation tools also offer the option of testing emails in a variety of email clients and screen resolutions.
9. The right timing is important
There are a few basic rules regarding when to send emails. For example, newsletters should not be sent on weekends or after 5 p.m., as few people work at these times. Monday and Friday are also not good days, as there is usually a lot to do on Monday and many people go home early on Friday.
However, every company has different target groups. Therefore, there is no “right time”. The easiest way to determine when the right time is for your company is to test, test and test again. This is the only way to find out when your newsletter has the highest open or click rate.
10. Provide an option to unsubscribe
Even if nobody wants a contact to unsubscribe from the newsletter, it is still (legally) necessary to offer this option. This should be made as easy as possible for your contact, without them having to search for it for a long time.
An unsubscribe option also helps to keep your contact list “clean”: There are fewer contacts who do not interact with your emails. This also has a major impact on the ” deliverability ” of your emails.
One final tip: A good email marketing tool is worth its weight in gold!
Even if your email distribution list is still small and you are just starting out with your email marketing measures, you should already be using a tool for it. This will allow you to automate and analyze your processes and save you a lot of time. There are numerous free and paid email marketing tools on the market.
Take some time to start by finding out what is right for you. The tools offer different options for personalization, automation and subsequent analysis.