as an example to go beyond classic marketing content and use the tools you have available to make the public understand the importance of your idea.
For Cristian it was very simple: thanks to the creation of a new professional category , namely the lawyer, he was able to write a sort of manifesto around this invention, namely a book, which not only allowed him to launch his project, but also to transform a cultural idea into a very powerful tool for promoting franchising .
Many of the people who read it actually became franchisees
The book is a tool through which you can tell a story that, if based on values ​​and a strong passion, leads to a cultural revolution (which you yourself will industry email list have started in your sector).
Some of Reting’s clients are moving in this direction: I advise you to do the same, especially if you have an innovative idea!
This will allow you to not only engage new affiliates but also it certainly has some limitations create a cultural movement within your industry.
The THIRD IDEA that Cristian gave us concerns the entrepreneurial figure
There are many lawyers and insurers, who today atb directory live in a moment of adjustment in the market: being a good insurer does not mean being a good insurance entrepreneur, and the same goes for the lawyer, who, even less, does not know what entrepreneurial culture is.z.