The second lever is the opt-in itself, i.e. the design as you describe it.
I go into the whole topic of landing pages and creating opt-ins, calls to action and how you can make them as tempting as possible. I explain everything there.
In the free article, you don’t have to pay anything.
You can read through it, learn it, implement it and we will see how your opt-ins and leads will increase.
It is important that you understand that these are the two big levers:
the magnet and the opt-in itself.
So the whole landing page, including how you write it to build your list.
Without a list, you will not be able to build a sustainable online business or a sustainable content business.
Whether as an author, coach, content creator, even as a YouTuber, all big successful YouTubers also build their email list.
What do you need to get people to see your content and sign up to the list?
(Worth reading: 17 Content Marketing Techniques That Will Work in 2024 )
#4 Traffic
You need traffic
You need visitors, reach, people to see you.
When it comes to traffic, you can of course go the route of paid traffic, meaning you can place paid advertising on Facebook, Instagram and so on.
I am a fan of organic traffic.
This means you don’t industry email list have to pay for it and it’s organic traffic that is sustainable.
This means that this is content that you create once and that will bring you traffic for years.
Lever #1: Google
Therefore, my go-to number 1 is Google.
Because it’s still good old Google, I wrote an article in 2017 about creative writing, which still brings me traffic today.
I still get traffic every month for years, meaning readers, visitors and of course registrations and customers since 2017.
This is just an example just an article
Therefore, Google, if you create good long-form content, it is super sustainable.
The downside, of course, is that it’s slow, it takes time for Google to list your articles, and so on.
But once you have built up a good Google ranking, yes, like with all things in life, it just takes time to build the good things.
But once you how long does it take to perform? have built that up, you will get sustainable and free traffic for many years.
Lever #2: YouTube
Lever number 2 for traffic, which I really like because it is also more sustainable than Facebook and Instagram and things like betting email list that, where it feels very difficult to get traffic, is YouTube.
On YouTube, for example, I have a video about writing a book that has brought me thousands of views every month for years.