In some countries, such as Brazil, there is a great dependence on the import of products, especially from China and the USA. Therefore, a tendency towards greater protectionism and encouragement of local production is emerging. Another factor that points to the strengthening of local brands is the reduction in international travel — at least temporarily. With fewer trips, the tendency is for purchases to become regionalized. Therefore, consumption tends to become more local, as a way of helping to save jobs and rebuild economies.

So it’s up to brands

So, it’s up to brands to show their involvement architect data and commitment to the local community. In SEO strategies, local businesses have a powerful tool to strengthen their presence: Google My Business. This is the main local SEO tool that Google uses to rank brands in local searches. To do this, you must always have a complete, correct and updated registration, including any changes in service that are currently in effect. In these links, you can find Google’s guidelines for food companies and retail companies.

In addition you can also

In addition, you can also publish posts about development of both selection covid-, with updates and changes to the company’s operations during the pandemic, and respond to customers in the Questions and Answers section of Google My Business. With these two resources, you can interact more closely with consumers and strengthen your local roots. Emergence of organic Google ShoppingOne of the impacts of covid- on SEO was the emergence of a new advertising channel for online store products. There’s a good opportunity to boost your sales.

As we explained one of

As we explained, one of Google’s measures cz lists in the face of the pandemic crisis was the availability of free Google Shopping. Previously, Google Shopping was only available to advertisers. Now, any e-commerce that registers its products on Google can display them in transactional search results. Google Shopping will continue to offer paid media. The paid ads from Google Shopping Ads will appear in the carousel on the SERP and in the top positions of the Shopping tab.

The organic listing of products

The organic listing of products will appear after these ads and act as a large free showcase for companies in the search engine. Initially, this feature is being launched in the United States, but it is expected to be available in other countries throughout the year. In other words, probably still during the crisis. Until the solution reaches Brazil, you can now create an account and register your products on Google Merchant Center. This is the tool that Google provides for stores to list their products, and it is this index that the search engine accesses to show the items in the search results.