In this post we will talk more about the subject, based on the following topics: What are educational content? and webinars, which companies can offer within two main proposals: selling knowledge as a main activity, in the case of educational institutions, or offering it free of charge in attraction and engagement strategies. As close as they are, there are relevant differences between these two formats. EAD is an important and well-established business model, with great acceptance. However, our intention today is not to talk about him.

Educational institutions sell this product

Educational institutions sell this product malta whatsapp data as their main activity, that is, it is not part of a marketing strategy. The relationship between educational content and marketingEducational content, when it is part of Content Marketing strategies, has the following purpose: attracting a qualified audience and engaging them. From this, a relationship is created with these people, who start to see your company as a source of information. Even if, at first, a direct sale is not the case, engaging is important.

There is not necessarily a

There is not necessarily a sale of that content, but it your links should stand out visually works as a preparation so that, later, this target audience becomes interested, or at least more open, to the services and products offered by the company. The main factor that generates this is precisely the offer of educational material, which adds value to the public and delivers exactly what they expected. The impact of educational content in periods of crisis Periods of global crisis, such as the new coronavirus pandemic, have generated a major commercial impact on companies in all sectors.

Prevented from opening physical headquarters

Prevented from opening physical outlet ugg headquarters, making less profit and relying on the public’s lower purchasing power, companies have tried to deal strategically with the new reality. In this new scenario, getting closer to the consumer is essential. Educational content has been a sensible and very positive choice, in an attempt to get closer to the public while it is not possible to sell as before. There is still no idea of ​​generating direct sales through this content offered for free.

However brands use this strategy

However, brands use this strategy to strengthen relationships and build a positive image. The period of crisis has caused more people to look for free content and, with more time to dedicate to activities that don’t require leaving home, learning is an interesting option. Thus, companies have offered what meets the consumer’s current desire and, at the same time, they have built a relationship to generate conversions, even in the future. Here at Rock Content, in addition to our blogs and rich materials, we offer courses through Rock Content University.