Content seeding = going viral
Social media is already the place to be for many brands, focused on the consumer market . Content seeding helps you to make your brand message go viral. Seeding marketing is thus able to generate impact for your brand or product in a very effective way. This creates dynamics in the telegram data playing field of the (social) marketer and strengthens the focus of many brands and advertisers on channels such as Instagram and YouTube.
Employees should be able to go to someone for support with questions, or ask them in an online community. Also offer training to learn how the platform works (not just for admins or group administrators but for everyone). Also think about separate guidance for special groups such as management or board members.
illustration: instructionPay attention to the platform offline as well
Use offline communication tools during physical meetings such as (work) meetings and events. A successful example of this is Heembouw: their platform was launched offline on a grand scale and then a tour of the construction sites was made to train and involve field staff.
Involve colleagues and managers
Appoint specific employees as ambassadors of the platform from all levels of the organization. It has a positive effect search engine optimization united states america when people see that colleagues they work with, and/or their direct managers and senior management, are (also) active on internal social media and when people experience that collaboration and knowledge sharing are already commonplace within the organization. In this way Involve colleagues
A your ambassadors act as informal leaders
Senior management needs specific attention. According to the Harvard Business Review, the conspicuous influencers have seemed to stir absence of this group on many platforms is a major brake on adoption by ‘regular’ employees . At KPMG, the Board of Directors therefore blogs weekly on their social platform InsideOut.