I had taken an unconventional path into analytics, from Customer Success over to Engineering. I made the jump when analytics started growing and needing more support. When I was hired, I was the internal analytics team. That is now one of three teams within the analytics organization, and instead of just me, I have 8 others to back me up.
Growing this rapidly has tested It has meant
The bounds of our scaling, and pushing our processes to their limits. refine our onboarding, so that our new hires know what is expected of them, and how we work together as a team. It has meant that our review processes are extremely thorough, which means we send out the best possible work.
The best part of it all, is the incredible talent that we continue to bring onboard. So many different perspectives and experiences. This is evidenced by the difference in quality between the 2020 Physical Subscription Commerce report, to the 2021 State of Subscription Commerce report. The first had two analysts work on it, the latter had 10+. Next year’s report will be even more impressive.
Scaling this rapidly has meant that leadership really had to step up. Maintaining a good culture is hard work. At the helm, Joe Mosby has had the team triple in size on him. This has meant new managers have had to step up too. Ryland Rigby and Fiona Stripe now manage the internal and merchant analytics teams, respectively, while Joe directs the analytics organization as a whole.
Good leadership, making sure our new people feel welcomed email data and know what they’re doing, and an ongoing commitment to making a consistently better product. Our team will more than likely double again.
I look forward to it.
Company culture is what defines you
What defines your company’s culture? What do you value as a collective? Identifying these core traits that represent your people and your brand are vital to permeating and preserving your culture. It’s what makes you great. What makes your business different from your event marketing: secrets to success! competitors.
These values are what you can fall back on when the seas get be numbers rough. Identify, instill and protect good culture. Let it act as your compass, guiding you to success no matter what stage of growth your business is in.