After lead generation, one of the most complex challenges for b2b  marketing is contact management, to ensure that they are increasingly involved in the purchasing process and interested in speaking directly with a salesperson. In this perspective, lead is the strategy to be foreseen to eliminate obstacles in the buyer’s journey and convert sales opportunities into satisfied customers.
What is lead
; it is a digital c level executive list marketing process that monitors contacts derived from lead generation campaigns and works to convert them into customers, qualifying them.
In the following lines, you will be able to delve deeper into. The different steps of the lead process. Click on the topic of your interest to go directly to the dedicated paragraph.
Quick Links:
the basics of lead management
the phases of lead management
lead nurturing campaigns
qualify contacts with lead scoring
chat & conversational marketing
follow-up between marketing & sales
New Call to Action
The basics of Lead management
The goal of strategies and processes is inside sales: 10 essential tools for team success to increase the number of customers , through marketing campaigns capable of building a bond between the company and its target audience .
Just like in sales management and customer relationship management. Leads in the early stages of the purchasing process also need to receive attention. Made up of personalized messages, answers to doubts and questions, and solutions to problems.
Optimize the bottom of the funnel
With the digital transformation of marketing. There is a lot of data available cmo email list to companies to create effective relationships with prospects. Increasingly sophisticat (and at the same time intuitive) technologies. Lead management processes help to increase the number of new customers and turnover. Improving the reputation, positioning and commercial development of b2b companies .