If you want to build your email list, the first big lever is your lead magnet.
Many people think they have a good lead magnet that works well, but the truth is not in your guess, but in testing it.
Therefore, simple to-do: create a new lead magnet and do an A/B test.
For example, run a lead magnet for a month and see how high the conversion is.
Run a different lead magnet in a different month .
If you are wondering:
What is a lead magnet?
This could be, for example, a free eBook.
Yes, it is a magnet to generate leads, that is, to generate contacts.
That means you say here:
“I give you my e-book, you give me your email.”
It’s a simple swap that you then make.
Because if you just say, “Subscribe to my newsletter,” that’s a bad trade.
Because people don’t want to just subscribe to newsletters, they don’t want to give out their email address so you can spam them.
That’s why this call to action doesn’t work.
But you have to job function email database have a strong call to action with an exchange.
An exchange that is so valuable, where your e-book is so valuable that you could easily sell it for 20-30 €.
But you give it away for free in quotation marks in exchange for the email.
I know there are rules with GDPR and so on.
You just have to make it clear that people are subscribing to the newsletter and so on, no linking allowed.
This means you cannot simply say:
“Hey, enter your email here to get the book”
and suddenly they’re constantly getting newsletters from you.
Instead, you have find out what to do and teach in the call to action to make it clear that they are subscribing to a newsletter and, as a gift, they will receive this e-book.
This has to be clear so that it is understandable from a data protection perspective.
So that people betting email list know that they are really subscribing to a newsletter.
But once you have communicated this clearly and well and presented the book in a very seductive way, you again need good copywriting.