We’ve already seen some of the reasons why email marketing tools are important for developing a good email campaign. Now, let’s look at what the best email marketing platforms have in common. In other words, what makes them stand out from the crowd.
Ease of use
First and foremost, a productive email marketing tool must have an intuitive interface that’s easy to use. This helps enable more dynamic and, therefore, more effective campaign management.
The best platforms strive to maximize every second. Therefore, they tend to have short learning curves . This makes them suitable for both users without specific knowlge and professionals in the field.
They also tend to provide reports and data
Both on performance and target audiences, in a way that’s easy to interpret . This also makes them easier to implement when developing email marketing strategies… and they improve the performance of a campaign overall.
Furthermore, the logical operation of these special database platforms helps ruce the number of errors . Not to mention that it facilitates access to all of their features, so that every aspect of your email campaign is left uncover.
Campaign automation
One thing the best email marketing apps offer is automation features . This means sending specific emails to a specific group of contacts, at a specific time, and under specific circumstances. In other words: everything those forgetful people and those who never have time when it matters ne to breathe easy.
This feature is perfect when you have a these channels were much more affordable at the time contact list that spans different time zones and you value your sleep time. Some of the best email marketing tools allow you to customize the sending time for the customer , so they receive notifications of a new email at the right time. After all, receiving a promotional email at 10 a.m. isn’t the same as receiving one at 8 p.m.
Of course, automation goes beyond schuling a delivery time and assigning recipients. It also encompasses email sequences that are sent aero leads when a user interacts with your website in a certain way.
Look at the following newsletter
And especially its subject line. When did I receive it? Hours after visiting the store’s website and seeing what jeans they had. Coincidence? We know it wasn’t. Good email marketing software and a solid strategy? We know it was.
Of course, the number of stages and steps in each sequence will depend on each platform, the plan purchas, and the objectives to be met.
A few months ago, for example
We help one of our clients develop a customer re-engagement sequence. We establish that when the platform’s system identifies a customer who hasn’t interact with the site for three months, an email should be automatically sent. This first email consists of an invitation to check out the brand’s new products.
Three days later, the customer (whether they visit the site or not) receives a second email with a promotional code to be us within a week. After five days, if the customer hasn’t reactivat, a third email is sent reminding them that the offer (exclusive to them) is for a limit time only. The customer still hasn’t activat the offer, but they haven’t unsubscrib? Three months later, the sequence repeats. .