All the content you create should reflect the brand identity you want to portray. Because everything a customer sees shapes their perception.
By marking your content consistently, you can better influence reviews and improve recall.
Something as small as a reply to an Instagram comment can have a big impact.
For example, Asos writes personalized responses and uses emojis to give a fun and relaxed image.
Remember: A single poorly written comment can damage your brand’s online reputation.
8. Create content for branded keywords
Branded keywords are search telegram data queries that contain your brand name or a close variation. Creating quality content around these keywords helps you control the narrative around your brand.
In other words, it is an effective form of online reputation marketing.
For example, Airbnb has an article titled “How Airbnb is working to make it safe to share your home.”
This ranks when people search for terms like “is Airbnb safe?”
Apply SEO best practices like these to increase your chances of ranking well:
- Use your target keyword in the title make the value clearly higher tag , meta description , H1 tag , and the first paragraph of the body content
- Demonstrate experience, expertise, authority and reliability (EEAT)
- Build backlinks from authoritative sites in your industry
To further dominate the SERP for a branded keyword, you can:
- Post relevant content on social media
- Send out press releases that encourage journalists to write positive stories about the topic
- Write guest articles on the topic for other sites
Let’s learn how to find and prioritize your branded keywords.
How to define your brand’s keywords
To find out what branded keywords people are searching for, use Semrush’s Organic Research tool .
Enter your domain and navigate to the ” Positions ” report.
Next, apply two ” Advanced Filters “:
- “Exclude”, “Keyword Type” and “Unbranded”.
- “Exclude”, “Keyword Type” and “Brand for another domain”.
So:
Identify which branded keywords could have the biggest impact by looking at search volume (i.e. the average number of searches per month).
For example, keywords with a search volume of 1K (1,000) have a much larger potential reach than keywords with a search volume of 10.
Once you identify your most important branded keywords, check the SERPs for each of them.
Just click on the icon in the “SERP” column. Like this:
If the results are mostly unfavorable, you can try to take action.
For example, Airbnb could try to overcome some of the negative results of “is Airbnb worth it?” by creating a detailed blog post on the topic.
9. Choose influencers wisely
Influencer marketing is paying sault data relevant online influencers (e.g. social content creators) to promote your business to their audience. And it can pay off big.
For example, sportswear company Lululemon partnered with fitness influencer Damian Warner to reach his audience of over 30,000 followers.