The old way of marketing has become obsolete due to the ; this event has accelerated in every business sector? leading to a leap forward in various dynamics? both in terms of cand
The rules of the game have changed? and must also to the new rules. Understanding the changes underway and? where possible? predicting future ones is of paramount importance. By making effective use of the data at their disposal? marketers can develop integrating shop digital channels and physical/analog touchpoints and? thanks to customer feedback? can create a with the customer.
New technologies in trends for 2021
The adoption of new technologies and multichannel communication strategies have multiplied the opportunities for . The challenge is to know how to “ride” the wave of innovation without losing sight of the centrality of the customer.
Content personalization is one of the most important trends for 2021. Personalization is the key to overcoming market saturation. This can be achieved through the proper use of user-provided data know when to automate or delegate and insights; information that allows you to segment your target audience and create personalized content.
Chatbots have emerged as a key tool for gathering feedback and information in customer relationships? and AI-based ones have been able to proactively initiate conversations with customers to increase sales and simultaneously reduce costs.
Augmented reality (AR) and virtual reality (VR)
These technologies have become widespread in recent years and are becoming one of the main marketing and customer relationship among listeners. To accommodate customers and new norms? old marketing strategies have led spam data to trusted and recognizable voices chosen by brands and aligned with their values? to be engaged through long-term
This new marketing landscape has led major brands to raise awareness of their impact on the world by communicating transparently with activities aimed at promoting a.