One of its advantages is also one of the greatest responsibilities of those who work with digital strategies: measuring results continuously.
Lack of monitoring creates uncertainty about what works and what doesn’t and what the best investments are. It also makes the process of adjustment and optimization much longer and, therefore, more expensive.
The good news is that digital marketing has many metrics and key performance indicators, known as KPIs , that make it easier to evaluate results quickly, accurately and cheaply.
Acting on accurate and up-to-date data makes the strategy evolution process much more agile, reduces costs and contributes to achieving goals.
What are the main Inbound Marketing metrics?
While tracking metrics is essential, there is europe cell phone number list one pitfall you need to watch out for: analyzing too many metrics, or tracking the wrong ones.
There are so many metrics available that can be used to measure every aspect of every strategy within the Inbound methodology that it can be easy to get bogged down in the data, leaving out the most important ones.
Therefore, the list you will see below brings some of the main Inbound metrics , which must be accompanied:
Return on investment measuring-results-in
Return on investment ( ROI ) is the 7 common mistakes in business intelligence primary marketing metric your business needs to track, as it answers a key question: is your marketing generating benefit or harm?
The calculation is very simple: just add up all the marketing investments in a certain period and compare them with the results obtained.
The number of leads generated, the decrease in the sales cycle, and new purchases by active customers are all positive results to consider, not just the increase in sales.
Conversion rate
How many people are being b2c fax converted, either from visitors to leads or from leads to customers? This metric will show whether your brand can convince people of the value of its offerings.
Without conversion , there are no real results, such as leads and sales, so evaluating this metric is critical to the health of the business.
Funnel Conversion measuring-results-in
In addition to tracking the overall conversion rate, it is also worth looking at the conversion rates for each stage of the funnel, to understand if there is a problem at any stage, in isolation.
A detailed analysis makes it easier to diagnose potential problems and, of course, makes it easier to solve them.
LTV to CAC ratio measuring-results-in
LTV (Lifetime Value) is a metric that tells you, on average, how long each customer stays with your company.
CAC (Customer Acquisition Cost) shows how much the company spends to win over each customer .
It is essential for the financial health of the company that the CAC is much lower than the LTV. Otherwise, the business may spend so much to acquire customers that it loses money.
NPS – Net Promoter Score measuring-results-in
“On a scale of 0 to 10, how likely would you be to recommend the product/service to a friend or acquaintance?” This simple and direct question, asked to your current customers, will show their level of satisfaction with the company.
From the data you collect, you will be able to perform more accurate tests and identify the areas that need more attention to improve.