Micro vs Macro-influencers: Which is Best for Your Brand?

Marketers today are more than familiar with digital marketing by now, but the idea of adding influencer marketing to their ongoing marketing efforts is still pretty new to many.

Now that social media is such an essential part of the average consumer’s daily life, influencer culture is becoming something to pay close attention to, as well.

The right influencer has the power to help you build your brand and get the word out about key products in a very unique way.

People trust the influencers they vs Macro follow. They listen to them, take inspiration from them, and take their suggestions to heart when they make recommendations.

So partnering with the right ones could be a game-changer for your brand.

But not all influencers are created equally.

Influencer marketing is no longer about rcs data going after huge macro-influencers with massive followings. Micro-influencers can be just as helpful, if not more, in certain ways.

Here’s what you need to know to determine which option is right for you.

What is a Macro-influencer?

When most people think about content creators they consider influencers, the mighty macro-influencer is usually what comes to mind.

Macro-influencers come pretty close to being household names for other users on their platform of choice and command the attention of large numbers of followers.

To be a macro-influencer, someone needs a minimum of 150,000 followers.

However, there are mega influencers out hotel marketing: strategies that transform sales there with many hundred-thousands (or even millions) of followers to their credit, as well.

Macro-influencers can be celebrities or public figures, but many are not. 

They are people who take their social media presences changsha mobile phone number kist very seriously, often treating them like jobs and generating high-quality content vs Macro  with solid consistency.

What is a Micro-influencer?

On the surface, micro-influencers have a lot in common with their macro counterparts.

They also take their social media content feeds very seriously, pouring a lot of time and energy into them.

They have many more followers than you’d expect an ordinary person to have, as well — usually somewhere in the ten-thousands — but much less than you’d see with a macro-influencer.

Micro-influencers are on more vs Macro  marketing professionals’ radars these days for many reasons.

They may not be reaching the massive numbers you’d see with a macro-influencer, but their reach is still considerable.

Nano influencers — people with loyal followings of a few thousand people or so — may be desirable to the right brands, as well.