Now, let’s talk about SMEs. Many of them have created small “clubs” in which people, for a monthly, semi-annual or annual sum, receive products or services regularly. This applies to almost all niches: beauty; health; sport; technology; education; gastronomy; among many others. A beautiful example of this is Glambox, a brand that works with subscription boxes with a variety of beauty products. Glambox This way, you can make your customers return, instead of buying just once in your store.

A positive result of this

A positive result of this regular audience is the job seekers data increase in Lifetime Value, that is, the value that each customer brings to the company over time. Powered by Ion Rock Content Sustainability as a differentiatorThis is not just one of the trends in e-commerce; it is a global trend due to necessity and developed collective consciousness. People already know that resources are not unlimited and sustainability is part of the modern consumer conversation. Nosto, a web services company, conducted a survey in which they discovered that % of customers want to receive their products with less packaging.

Many companies have seen this

Many companies have seen this need not only as a method to help in the environmental context, but also to increase their sales. These businesses the following page – in addition have resorted to strategies such as: biodegradable packaging; raw materials from socially and financially responsible organizations; reduction in the use of paper; recycling methods in all phases of production; sustainable use of energy; home office; among others. Nike, for example, is one of the companies that decided to sell footwear made entirely from recyclable products.

And it’s not the first

And it’s not the first to do something similar. ChatbotsChatbots are everywhere and their effectiveness is undeniable. SMEs can now, with a moderate investment, add this technology to their websites to offer more pleasant and personalized experiences. This type of tool was designed to read and respond to users’ needs in seconds and thus provide them with a more interactive, personal and effective conversion and loyalty service. Furthermore, a chatbot is an abundant source of information for companies that rely on Big Data to predict habits and behaviors of their website users.

ConclusionWe brought these e-commerce trends

ConclusionWe brought these e-commerce trends cz leads to give you an idea of ​​all the possibilities that are available to your company in the fight to remain an attractive and productive commercial alternative, even in uncertain times due to the pandemic. Social distancing does not mean the end of commerce. On the contrary, it is the acceleration of something that was inevitable: the dizzying expansion of e-commerce. These strategies can increase___Skip to contentblogCategories Get to know Rock Content Free materials Search.