This was a special experience for influencers such as Julie Sariñana , Jessica Mercedes Kirschner & Virginia Varinelli . They enthusiastically shared their stay at Chanel on Instagram, often in combination with the hashtags #newchanel5 and #chanelgrasse . These hashtags alone generated more than 1600 pieces of social content before the product launch. The influencers’ efforts subsequently yielded more than 900,000 likes for #newchanel5 and the content ultimately reached more than 9 million people on Instagram. Now that’s a launch for your new product line!
What the seed?
I understand what viral marketing is, but isn’t this article about seeding marketing?” That’s right! Seeding marketing, phone number list however, aims to go viral.
A textbook example of effective seeding marketing comes from an unexpected angle for many. Politicians from the United States, such as Barack Obama and Donald Trump, have been applying seeding marketing in political commercials in an extremely effective way for decades . If I say: ‘My name is Donald Trump, and I approve this message’, the penny will probably drop immediately.
This is often standard content, focused on a specific theme or social problem. Because the political influencer then provides context to the commercial and underlines his authority in the intro or outro of the clip, the content gains viral value . Incidentally, it will not surprise you that the solution to the problem is often the politician himself. This is exactly how seeding marketing works.
Now you will think: ‘Is that allowed?’ In addition to being a marketing professional, I am a political a classic example of this strategy scientist and therefore have my own ideas about this. In any case, it is clear that with seeding marketing and the right influencer you can create the necessary impact.
Social seeding
Since Chanel’s adventure in Grasse (South of France) and Trump’s campaigns, we have seen an interesting trend emerge in the past year. search engine optimization united states america The use of seeding marketing for commercial purposes on social media, via channels such as Instagram & YouTube , is in full development.