One of the practices that exemplifies the trend is A/B testing, which seeks to evaluate possibilities of the same action. Imagine that you are going to run a campaign and you don’t know the best place to position the button that takes the user to your page. Instead of risking your strategy on one format, you can use A/B testing to find out which is the most suitable possibility for conversion. This technique can be used in different situations and marketing strategies.
From a paid media campaign
From a paid media campaign to defining the honduras whatsapp data layout for your company’s institutional website. The attraction is precisely to refine your efforts and find the ideal option to convert. To find out more, watch this video on the subject: What are the best tools for A/B testing? Since this concept is so important, how about finding out what are the tools for carrying out A/B testing in a more efficient and practical way? We have listed options for you to evaluate which is ideal for creating increasingly precise strategies and actions to impact your audience.
Check it out! OptimizelyOne of
Check it out! OptimizelyOne of the most traditional your website and single product in it SaaS when it comes to A/B testing, Optimizely is an experimentation platform for Digital Marketing professionals. From it, you can manage and carry out the necessary tests on different elements of your pages, all at the same time.Optimizely A/B testingsource: GetAppWith large clients in its base, such as HP, IBM and American Express, the solution allows complete customization of your experiments. It is possible, for example, to segment the comparison based on elements such as location, device used and even the browser.
Google OptimizeThinking about conversion and
Google OptimizeThinking about conversion c phone number and user experience, there’s nothing better than using a Google tool for this, right? Optimize is a completely free platform — however, you need a Google Analytics account — and its complete reports are a big attraction. Google OptimizeBased on the performance of your strategies, this tool informs you which tests and experiments are most suitable for a given situation. This way, you can always optimize your results, making improvements to achieve more conversions.
As the tool was built
As the tool was built based on Analytics, the data on this platform allows for optimization of working time. This way, you can identify which areas of your pages and campaigns need to be updated, always prioritizing accuracy. Google Analytics AB TastyAlso very popular among large companies — such as Sephora and Carrefour — AB Tasty focuses on conversion. The entire platform is aimed at increasing user conversion rates, but always with data insights and information to facilitate decision making.