Is there still a difference in 2014 between regular, daily (online) communication and crisis communication? Crisis communication is all about spe, but response spe is always ‘angesagt’ for organizations these days. That’s why I’m inclin to say no.
What is a crisis in 2014?
Since the advent of social mia, we expect to be inform or at least heard almost immiately . This is telegram number list no different in a crisis (but then necessary). If we complain about bad service or other inconveniences on Twitter, we expect or even demand a response.
But what is a crisis anymore? Nowadays, a relatively minor incident is immiately labell the company offers commissions on a crisis. While the same spe of social mia ensures that the inflation of the news is gigantic: you are under the magnifying glass for a moment, but the next incident is already waiting elsewhere.
Of course, not all crises are the sam
A natural disaster like the typhoon in the Philippines is a real disaster or crisis. A product that search engine optimization united states america is not right (recalls due to a defective water flushing system in a hospital, for example, which caus 1800 patients to be test for jaundice) is a serious, albeit local ‘issue’ that can be channel into local (social) mia. If we taxpayers pay for human failure – think of the Libor interest rate affair of the Rabobank -, then it is mainly a reputation crisis.
In the event of natural disasters and large-scale accidents, crisis communication mainly consists of quickly and correctly informing/activating local residents and stakeholders, while in human affairs such as politics or administration, the crisis mainly revolves around managing emotions.