In this post, you will learn how to use WhatsApp Flows to improve your digital marketing strategy. Watch our explanatory video and follow the step-by-step process: from creating templates to sending and analyzing responses. Learn how to effectively optimize interaction with your customers.
How to Create and Send WhatsApp Flows to Optimize your Digital Marketing Strategy?
In the dynamic world of digital marketing, WhatsApp has established itself as an essential tool, especially in Latin America. We will guide you on how to create and send WhatsApp Flows using message templates, an effective strategy for obtaining valuable feedback.
Step 1: Creating Message Templates
Start by creating a message template in job function email list WhatsApp Manager. Go to “Message Templates” and select “Create New Template”. Choose the “Usefulness” category to design a flow.
Heading : Select “text” and write something like “How did you find the workshop?”.
Body : Write “Help us improve”.
Button : Insert “Take survey”.
Step 2: WhatsApp Flows Configuration
Customize WhatsApp Flows by eliminating use reverse logistics to account the second screen for a single-screen flow.
Screen Title : Change to “Feedback Survey”.
Question : Add a text component with “How would you rate the workshop?”.
Answer : Include a dropdown component called “Rating” with options from 1 to 5.
Step 3: Review and Submission
Save the template and submit it for review. Once approved, you can send the flow to your contacts.
Step 4: Sending Messages
Use tools like GraphApp, Explorer, and the Postman sms to data Workflows API to send the message. Update the recipient’s phone number and template name before sending.
Step 5: Receiving and Analyzing Responses
When users complete the WhatsApp Flow, a request will automatically be sent to the BVOC server with their responses. The code is available in Node.js on GitHub and can be modified on Glitch.
Conclusion
Implementing WhatsApp Flows not only improves customer engagement but also provides crucial data to enhance your digital marketing strategies. Take advantage of this method to automate processes and gain deep insights into the user experience.