You have invested time and money in your online store, but sales are not taking off? The key to developing the full potential of your site lies in an essential performance indicator: the conversion rate. A true barometer of the success of your e-commerce, the conversion rate allows you to identify areas for improvement on your website and encourage visitors to take the desired action.Learn what conversion rate is, how to calculate it, and what influences its value.Interactive summary:What is a conversion rate?How to calculate conversion rate?What factors improve conversion rate?Download our free guide including more than 20 essential conversion elements for your site by clicking below:
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What is a conversion rate?Conversion rate is the ratio of the number of visitors who performed a desired action (purchase, registration, download, etc.) to the total number of visitors who accessed the web page or campaign in question.Conversion rate is not limited to purchase transactions alone. It can be used to measure the effectiveness of various types of actions, such as:Subscribe to a newsletter email data Download a documentWatch a video
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You may also like : 5 tips to reduce shopping cart abandonment when that happens your business needs to make on your siteHow to calculate conversion rate?Let’s decode the conversion rate calculation together, starting with its simplest form. Then, we’ll explore how to adapt this calculation based on the specific user actions you want to analyze.Basic formula :Conversion rate = number of visitors who took a specific action / total number of website visitors (× 100%).
Don’t limit yourself to just one type of conversion! Explore the different actions users can take on your online store and analyze their performance.
Here are the main conversion rates to track Sales Conversion RateThis rate measures the percentage of visitors who made a purchase on your website. It is an essential indicator forevaluating the commercial performance of your online bulk data store.
This rate measures the percentage of visitors who expressed
interest in your business by providing their contact information, without necessarily making a purchase. This is an important metric for identifying potential customers and growing your lead database.Calculation :Lead Conversion Rate = Number of Leads / Total Visitors (× 100%If 100 people visit your website and 20 of them sign up for your newsletter, your lead conversion rate is 20%.
Click-through rate measures the effectiveness of your calls to action (CTAs) by indicating the percentage of visitors who clicked on a specific button or link. It’s a valuable metric for optimizing your marketing campaigns and increasing user engagement.If the click-through rate suggests that your efforts aren’t having the desired effect, you may need to adjust some design elements of your pages and campaigns (for example, using different text or images). We also recommend running A/B tests to see if these changes have been successful.
Download rate
Do you offer free downloadable content on your website? Then determine the number of users who visited your site and chose to download content.Calculation :If 100 people visit your website and 30 of them download a freewhite paper, your download rate is 30%.Micro-conversion ratesMicro-conversions refer to individual, smaller actions that contribute to the achievement of a primary goal. Consider an
