Don’t make the popup too obtrusive, though. People don’t mind a popup or two if they’re easy to get rid of, but if you hide the “X” or otherwise make it hard to remove the popup, people will close the tab in frustration. And you don’t want that.
Want to create popups? Try Poptin for free
However, you can also use the white space on your website to promote your lead magnet. Give it a section in the sidebar of your blogs , or dedicate space to it on your homepage. Anything that gets the message across!
There are many ways to promote your lead magnet
On social media. From good old-fashioned timeline posts to ads and even (like in this example from Jessica Lorimer) cover photos, social media offers plenty of opportunities to promote your lead magnet.
This is related to social media, but it’s worth mentioning.
It can be difficult to get a lead magnet on platforms like Instagram that don’t allow sharing. So, put a link to your lead magnet in your bio like this:
Anyone who goes to your bio to learn more outsourcing accounting: 5 points to check about you will see it. And if they like the rest of your content, they can click on the link.
Use lead magnets to promote your business.
Get it right, and your lead magnet can be the perfect “free lunch.” Lead magnets drive conversions and increase goodwill toward your brand.
You can attract thousands of new potential customers with business leads something as simple as offering a discount and increase your ROI. If you haven’t experimented with lead magnets yet, give it a try. You’ll be amazed at what’s possible.
Author Bio
Patty Yan is the EMEA Product Marketing Manager for RingCentral Office, a leader in cloud communications solutions. Patty is passionate about customer experience analytics, creating value and differentiation, and delivering the best experiences for customers and partners.
Emails are a great way to promote your lead magnet. Here, Superdrug attracts a customer with a compelling subject line – “Click here to get £10 in points!” The brand then showcases a number of promotions and lead magnets designed to re-engage the elusive customer:
Pop-up windows
Pop-ups are big, bold, and hard to ignore. They’re a proven way to get conversions and can be very effective when done right. Make them attractive enough; they’re a quick and easy way to showcase your lead magnet.