Whether you reach your readers and customers depends on how well you choose keywords. These are phrases that you type into the Google search box when you need to find something specific. When you are looking for a nice place to go on vacation, for example, you will write “cottages by the sea” or “apartments by the sea”. I will tell you where to place keywords in the text.
You will learn where to look for keywords in the article “How to position a website” .
Today I will show you where to place keywords in your text. You have to do it wisely, because Google robots know when someone wants to trick them. As Joanna Wrycza-Bekier writes in Webwriting – if the density of keywords does not exceed 5% of the entire text, Google will not treat you as a spammer. If there are more of them, Google will sniff out that you are cheating and will not help you at all.
Keywords in the text
Heading
When you type a do not be afraid to experiment and trust your academic advisor—they will not give you a bad piece of advice! into the search engine, you are presented with a list of titles. They are the ones that will convince you to choose a specific article. If you include a keyword in the title, the Internet user will immediately find what they are looking for. The more clicks you get, the faster Google will reward you with a higher position. The closer to the beginning of the sentence you include the keyword, the better. In order for the Internet user to notice your title, the headline must be great, so see how to write excellent headlines.
Meta description
These are not keywords in the text, but the description that appears below the basic elements of gui interface design in the search results. This is a short description of what the text will be about. Keywords in this place are not taken into account by Google, but your reader knows that by clicking on the title, they will go where they wanted. For Google, it is a good sign if people are looking at your content.
Keywords in the text – Subtitles
They are eye-catching to Internet twd directory and Google robots. When you title subsequent parts of the text, the reader will quickly figure out what the article is about. And whether they want to read it. Note! It is not worth stuffing keywords into every title, because it will be hard to digest for both humans and robots.
Contents
Remind yourself from time to time what your text is about. Add keywords naturally. If you overdo it, you can harm your site’s ranking. It is important to include keywords at the beginning of the text. Then the Google algorithm knows that you are actually writing about what you announced in the title. Also, check how to write texts for the Internet so as not to lull the reader into sleep.