Let’s think about it for a moment. What is our best export to Germany (and beyond). What products is Poland famous for? Of course, it will mainly be joinery (windows and doors) and excellent quality fencing, but there is another industry that can boast exports worth almost 13 billion dollars per year. We are talking about Polish furniture.
Export of Polish furniture to Germany – a handful of data
In terms of export volume in the furniture industry, Poland currently ranks 2nd in the world , right behind China. It is estimated that Polish why is this a great example of seo content? exports abroad amounted to USD 12.848 billion (Statista, data published on June 27, 2022). The third largest furniture producer and exporter is Germany (exports USD 12.326 billion).
Interestingly, Germany is the main export destination for Polish furniture – in 2021, Poland exported furniture worth as much as EUR 5 billion to Germany!
The most popular are living room furniture (sofas, armchairs, corner sofas) and bedroom furniture. Every fourth piece of furniture sold in Germany was manufactured in Poland.
Is it worth selling furniture to Germany?
Germany is one of the world’s strongest economies and at the same time a market with great potential. The interior design industry, including furniture, is doing great there. Germans are eager to how to use sales crm and sales funnel [mini course – lesson 1] the interior design of their homes and use the services of interior designers. They want their homes and apartments to be stylish and comfortable. When making a choice, they are guided not only by the visual aspect, but also pay close attention to the quality of materials and the care of workmanship.
Germany is a very promising sales market for Polish furniture – the key is to reach the customer with your offer, i.e. appropriate marketing.
How to sell furniture in DE? Where do Germans buy furniture online?
According to data presented by the Statista portal, Germans buy cameroon business directory mainly through (in order from most popular):
It is worth remembering that Polish furniture brands are not very well in Germany. So if you want to sell furniture to Germany. It is worth looking into selling on Amazon or Ebay. Even if you already have your own German online store .
Google Ads campaigns will also be of great support in acquiring customers and building brand recognition (it is worth targeting phrases related to Polish furniture).
Selling Polish furniture in Germany – what does a German customer pay attention to?
Unique design is not everything. Germans want to be sure that they are buying a product of excellent quality, but they do not want to overpay. Polish furniture combines the quality that our western neighbors care about with very attractive prices. This is the result of combining several aspects, namely: years of experience, highly developed industry in this sector (automation, robotics, innovation) and above all lower employment costs in Poland, which translates into much lower production costs.