Although I give a lot of tips on content production, I have received some requests from people who need to produce content for their company blog.
There’s no need to panic, even if you’re not used to producing content frequently.
How to produce content?
In a 2015 survey, Adobe discovered some interesting things, check it out:When they visit a website that doesn’t have an attractive design or is visually disorganized, 38% abandon it.
Search engines have guidelines and humans certifying different types of content all the time, so tricking this whole apparatus ends up being unfeasible and unproductive.
Focusing on what matters when producing content always seems like the best way to go.
It doesn’t mean that you can’t write about anything you want, even if you don’t have complete mastery of the subject, that’s part of growing up.
Planning the content
And so on. If your company already has some structure, you will invariably have to involve other people to help you produce content.
Think about the sales process. What are the most common questions users have about the product that you could help answer before the sales team needs to do so?
How can you help your support staff resolve the top 10 questions your users have before they call you or create a support ticket?
It’s these little things, when you realize you already have the critical mass to write a lot of things, it becomes easier to produce content for the company’s blog this way.
But that’s not all. It has its market, best practices, and interviews with users/customers.
Go deeper. Write the titles of the posts. Design the content structure, what you want/need to address.
And then go after the content. Deliver more to the user.
Improving your business with content
Of course, there are many areas that can be improved, but I recommend that you continue to improve your business with content.
Calm down, I’ll explain better, and there’s no point in you making excuses for not producing content, if you really want to, you’ll find the necessary time, and involve key people in the process.
Produce content for the entire industry
That’s right, create content not just for your customers, but for the mobile phone number data updated 2025 entire sector, so that you can become a reference in the area in which you work.
Remember, this will make you stand out, and the consequence of this in the medium and long term is possibly bringing you more customers.
Good content works every time! So visitors should be impressed by what you publish, consider your posts important and a reliable source of information.
Make it easy to copy and share, not the other way around.
Remember, not just blog content, all types:
Blog
Social media
Landing pages
E-books
White Papers
Webinars
Exclusive Email Marketing
Videos
Interviews
Remember that Google scores you more favorably the more original and relevant your content is.
Write, then improve. I mean, start writing, build the structure, and then add how to build your internal linking strategy relevant content and important references to validate your positioning.
Share your real experiences. It helps a lot. And of course, a review before publishing also helps.
Create an editorial calendar, plan the frequency and meet your goals!
Stay tuned to the competition
Always research your competitors. Just because you have been in business for 25 years does not mean that your competitors and your market will operate in the same way.
You need to constantly be aware of what they are doing, what they are writing book your list about, and who the new entrants are in your market.
New players will certainly come in with much more news and agility than you could imagine.
Enjoy and interact
Ask the user to interact and comment. Consider developing this interaction, perhaps creating a private group on Facebook, sending the user to an exclusive opt-in on that subject, creating a restricted area to provide better service.
Start small, but be sure to interact frequently with those who are interested. It takes work, but the results are important.
The more useful you are to your audience, the easier it will be to get some kind of interaction.
Engage your internal audience
There is no point in having employees and undertaking a solitary crusade. Take advantage and involve more people and more departments. The process will become better and more interesting.
But it is important that you share the data with all participants, the visits, the content that engages the most, to motivate the team. And give them credit, of course.
If you are a lone knight like me, stay strong on the journey, it is also possible to do this alone, let that be clear.
Producing content for your corporate blog
Of course, besides the domain, hosting, and WordPress installation, the most important part is content production.
I imagine that, in addition to the name, you initially thought about what you are going to write, what motivates you, what inspires you, something you want to write to share, or transform much of your tacit knowledge into explicit knowledge.
It’s important to remember to start simple, writing (at least for me) is very different from having good ideas, or going to the bathroom. I have a method, and I always try to follow it.
Some tips I use to create content
To organize your ideas, I suggest creating mind maps. I use XMind , the free version is already very powerful!
Create a document in your favorite text editor, to make it easier to correct the text, I strongly suggest using Google Apps for Work or even the paid version of Office 365 , they are excellent tools.
There’s no point in thinking that all posts will come out easily. Some will be easier to produce, others more difficult.
Leave posts in draft mode to keep several different ideas and you will update them until they are ready.
At first, try to write more, without being too critical of yourself. Yes, I’m talking about writing and publishing, it doesn’t matter if it’s not great. After all, you have to create some critical mass.
Use multimedia resources, images, sounds, videos, presentations, links, etc. But you don’t need to use them all all the time!
A slightly more scientific method for writing your content
Do a lot of research (search engines, books, other sources, depending on the subject) and write down the references;
Make mind maps or diagrams of the most relevant topics;
So start writing, just write, but write in a Word document or Google Docs, so you can check and correct when necessary;
When finished, check that everything is correct, edit if necessary;
Go to the Blog;
Check the title and slug;
Check keywords;
Post in the appropriate category;
Review your list of references, insert photos, graphs, images, videos, infographics, links, and anything else that is relevant.
Inspiration for writing your posts
Start doing the right thing, look at your Analytics, check the most accessed content!
Update old content, write new posts with old topics changing the focus;
I can achieve miracles by walking for 20 minutes on the street, usually returning from the office in the late afternoon;
The importance of images in posts
To write something we can do it in several ways:
Writing about what we know and understand, using our experience;
Demonstrating what we actually do;
Problem solving;
Helping people;
Researching and referencing what others have done appropriately;
The ideal structure
There is no formula that works all the time and for all niches and audiences.
It is important to remember that we have a natural preference (as do search engines) to understand that longer texts tend to be better.
For example, more than 1500 words is considered
Write in the length necessary to convey your message. Only by analyzing your users’ habits will you know if you are being more useful with 500 words instead of 2,000.
Write for humans, not search engines.
Use all resources
In addition to writing, it is now very easy to enrich content with images, diagrams, links, videos, downloadable files and whatever else you want to improve the user experience.