Of the services offered by Digital Agencies, Content Marketing is one of the strategies adopted internally with the highest investment rates.
This is evident when we evaluate both the so-called traditional agencies (63%) and digital agencies (75%) , according to the Digital Agency Panorama Research.
Content is truly king, as we’ve already said here. However, if your agency doesn’t have that edge, now is the time to review your strategy.
After all, we’re always looking to improve our results, aren’t we?
We also learn that content is a huge draw and there is no point in offering it to your customers and not applying it to your own business.
You need to understand what you offer and be their main incentive, or better yet, an example of success, so that there are no doubts when hiring them.
So, invest (and invest a lot) in your Marketing agency. A great tactic for this is to do guest posts .
With them, your agency will gain greater visibility in the market, increasing your chances of gaining new clients and increasing your income.
In this article we will teach you what they are, their importance and how to include them in your strategy.
What is Guest Post?
You know when you’re reading a piece of slovenia mobile database content on a blog, for example, and you can tell it was written by a different author than the usual writers on that site? This is probably a guest post!
In other words,
Guest posts are content that is published on a domain other than that of the author who wrote it. Its main objective is to transmit external links from one domain to another , leading the reader to visit the website or blog of the person who wrote it and generating authority for the indicated page .
A more concrete example of a guest post:
Imagine if someone from within your agency wrote a text about social media management , taking into account that this is one of the services you offer.
Instead of publishing it on your site, that post will be published on the blog of a client or partner who operates in a related area.
What are the advantages of Guest Post?
Guest posting, as we have already discussed here, can help your agency gain greater visibility in the market, increasing your chances of getting new clients and boosting your revenue. And the benefits don’t stop there:
Improve your page’s positioning
The Guest Post, in addition to everything we said and will tell you in this article, also contains something very important for SEO: backlinks .
The external links you include in your article are extremely important for SEO.
These links are the most important factor in the ranking of pages in the Google search engine and that means that they will directly influence the position of your pages in search engines . That is, people will be able to “find” you more easily in their online searches.
This is the main advantage of Posts: the possibility of receiving links from sites with high domain authority .
To understand a little more about the relevance of the guest post strategy, you can read this article on link building .
Reaching a new audience
When your content is revealed only on your if a link isn’t working domain, it becomes restricted to a certain audience, that is, a profile of visitors that your website or blog usually attracts.
In other words, it is important that you have a fixed audience that consumes your content effectively. But it is also important for the success of your agency that your content always reaches “new” audiences.
Have you ever imagined being able to attract and conquer a new audience ?
With guest posts this is possible.
In the example of managing social media, the content could reach a different audience than it would normally reach if it remained only on your agency’s blog.
If you want to produce Guest Posts for your blog with 100% accuracy, you can’t miss the complete guide on the topic that we produced. Download it for free!
Gain more authority
In addition to attracting more visibility for your business , Guest Posting helps you strengthen your authority on a certain topic .
After all, if you are known by another audience, you will gain credibility and thus, you will position yourself better in the market on the topic you address in your content.
For that to happen, if we follow the example of social media, you need to demonstrate what your agency understands about the topic.
This means that you need to have content on this topic and you need to convey confidence to those who are reading.
How to choose a partner for Guest Posts?
The first step is to analyze what your agency’s expertise and challenges are . From there, you can decide who to invite to posts.
And, in this case, you already have good options both with your own clients and with your Agency’s partner blogs.
However, pay close attention now, as it will be crucial to your strategy. Choosing a bad partner can undo all the work done. To avoid this, it is necessary to:
Understanding the Agency’s expertise
Find out which topics your team is good at and which can become your first Guest Posts.
It includes some names of the Agency’s clients and partners.
Enjoy your list of clients and, of course, partners! They can be critical to the success of your Guest Post. Always remember to keep in mind the person for whom your content will be produced, they should show interest in the topics your agency will address.
Look for blogs and sites that talk about topics related to those your Agency deals with.
Another factor that makes all the difference is to look for sites and blogs that have materials with similar themes to those you write about. And if there is a similarity in the subject of influences, surely the audience of the blog or website will also have it even more.
If people in the agency share the same problems and goals, you have a better chance of achieving them.
Evaluate domain and page authority
In the case of the domain, the parameters that must be measured to determine the quality of one are Domain Authority and Page Authority .
Both parameters range from 0 to 100 and finding sites with good ratings is essential to the success of your Guest Post.
After finding the sites that have all the characteristics we listed, the next step is to identify what the strength and relevance of these domains is. The best way to find out is to use some SEO tools like MOZbar , SEMrush , and Search Metrics .
These tools will help you understand the strength of the domain you are trying to get links from.
Having a link from you pointing to your strong domain site means you will improve your Google rankings . However, a weak field may not help you much.
Know the traffic of the website or blog
Checking whether the domain you will be posting on has a large and engaged audience is one of the most important factors, because, as we have already discussed here, we want to reach a new audience with the Guest Post.
Contact
The next step is to contact the chosen partner. If you are a client of the Agency this process will be easier, but if it is a new partner, make sure that this first contact is as good as possible, after all, the first impression is important. For this case:
- Write in a personalized way;
- It’s good to know who you’re emailing and pay attention to the tone used in the conversation;
Also, remember to tell a little more clearly about your agency and highlight the advantages that both of you would have with the Guest Post.
Evaluate proposal
When choosing, keep in mind:
- If there are size limitations;
- If there is an ideal format requirement for the content;
- The way the content will be promoted;
- If there is a limitation of topics.
Is there an exact time to propose a Guest Post?
There is no magic formula to determine this. However, there are some signs that warn of good opportunities. So keep an eye out:
- If a company page mentions your agency on social media;
- If a blog mentions your product, service or name in a post;
- Also, if a blog links you to its domain in a post;
- If a blog publishes another Guest Post.
Perhaps one of these moments is the most convenient to send your proposal. Take advantage of your agency’s expertise in producing content and your client letter to propose Guest Posts.
How to produce a Guest Post?
With the topic and partner defined, it’s time to put the strategy into practice and start writing. Remember that you want to win over this new reader, so your text must have quality and, again, transmit value to those who are reading it .
To help you in this process, we are going to list some production steps to follow:
Content planning
Even after the Agency’s analysis and with the chosen topic, it is not difficult to remember that, like any content marketing strategy, the Guest Post also needs a well-defined goal before being produced .
And, to get to this point, it is necessary to keep in mind that guest posting is not a direct access to the growth of your blog, much less a quick way to reach the top spot in the search results.
So, don’t forget to plan your guest post strategy. This way, you can ensure online visibility in a predictable way .
No advertising, okay? Guest post is not a place to talk directly about the products or services provided by your agency. It’s very common for people to get confused and make explicit advertisements in guest posts. Don’t do it, okay?
It is important to know that if you produce good content that is related to the given topic, people will naturally look for more information about your agency. Without you having to make an advertisement.
Write relevant content based on the topic previously chosen for the blog or website that will be published. If, for example, the chosen blog or website uses a more informal tone, do so in your post.
Keep in mind that good content will always be relevant to the reader, as it will establish authority and pass value .
Use links sparingly
External links in the Guest Post go directly to your blog or website. They will be responsible for bringing new visitors to your domain.
However, both the links to your site and the content must be of quality and quantity , but never in a proportion that harms the other.
Inserting a CTA
Engagement is one of the most important goals for those who produce Content Marketing. And it can be encouraged through calls to action at the end of the text, which should vary depending on the content topic, type of person and purchasing scenario one is in.
A good example of a CTA could be telling visitors to “Click” on a link to another article on your blog and increase the chances of conversion or even offering an e-book that is related to the topic of the post.
As you have seen, partnerships can be created cmb directory through Guest Posts and new visitors can be won over. In addition to improving your page’s positioning in Google search.
Did you like learning more about Guest Posts? Then check out our Marketing Calendar Kit, so you can plan your actions with guest blogs!