Once you have a quality email database, the next step is to focus on professional email design, which requires attention to every minute detail.
A professional business email needs to be carefully designed from format to content. The sender name should be the company name or a reputable representative of the business. The email subject line should be short and attractive but not use all capital letters or unnecessary special characters.
Learn and comply with legal regulations
Compliance with legal regulations in email marketing is mandatory for every business.
To ensure that email marketing activities comply with the law, businesses need to clearly understand and properly implement anti-spam regulations phone number list such as Decree 90/2008/ND-CP in Vietnam or CAN-SPAM Act of the United States (in the case of sending business emails to customers in the US).
Choose the right time to send emails
Timing plays an equally important role in determining the effectiveness of email marketing. Choosing the right time to send emails will significantly increase the that it is not interesting or irrelevant to email open rate and interaction from recipients.
For business-to-business (B2B) emails, the best time is Tuesday through Thursday, between 9:30 a.m. and 3 p.m. For consumer-to-consumer (B2C) emails, the best time is on the weekend, between 5 p.m. and 8 p.m.
Monitor and evaluate effectiveness
To ensure the effectiveness of email marketing campaigns, regular monitoring and evaluation are essential, helping businesses grasp the situation and make timely adjustments.
When you use professional email marketing software
It will help businesses track and evaluate campaign effectiveness through important indicators such as email open rates, click rates, and unsubscribe phone number germany rates. From there, businesses can adjust their strategies to match their goals.
With the detailed instructions above
We hope that businesses will be able to build an effective email marketing strategy, not only helping to increase customer response rates but also enhancing brand reputation in the market.