Want to know how to prepare to start selling on Instagram? I have a checklist for you that will help you get your head around the most important elements of your promotion. Whether it’s a product launch or another campaign, you can download it at the end of this article. But before you get to it, read more about each item on the list to better understand what you need it for.
Instagram posts during the campaign Remember before
You will need at least 3 posts during the sale – to start the promotion or campaign, to inform about its duration (to be published somewhere self employed database halfway through) and at the end. In each of these cases, you need to prepare a graphic or photo and an appropriate description. This is the minimum plan! This does not mean that you cannot allow yourself more sales posts – it all depends on the schedule you set.
You don’t have to write everything from scratch. If you’re also running a campaign on other channels, you can use some of the texts or their fragments published there. Sales emails, for example, are great for such recycling.
Insta Stories on sale
Get ready to talk a lot about lithuania phone number your product! And additional, graphic boards can be a supplement to such a “talking” campaign. They will also be useful for your followers to easily screen the graphic and pass on the promotion information.
In addition to the start, halfway and end of sale boards, it is also worth preparing other boards – for example, one with information about the promotional price. When designing it, it is worth including a place for a sticker with a countdown, which will show how much time is left until the end of the promotion.
It’s also a good idea to have boards with reviews from people who have already used our product. Few things work as well as social proof!
And I would add boards with answers to frequently asked questions to the set. This will save you time answering in private messages. Just remember to pin this story in your highlights!
If you also plan to do a Q&A with questions from the window, you can, as a bonus, also prepare a board with minimalist graphics, on which you can add the answer in the application itself.
Instagram Ads During Your Sales Campaign
It is also a good idea to prepare a short, 15-second video. You can prepare it, for example, in the MoJo application – it is one of the easiest to use, and the final effect is very pleasing to the eye! After the start of sales, you will be able to set up an ad with this film. However, you must remember that Instagram needs about 24 hours to accept advertising materials. Take this into account when planning!
Live and video during the campaign Remember before
If you plan to run a live event as part of your sales campaign, you will also need some graphic materials here. First of all, it would be good to announce the broadcast in some way. And here again, remember to include a place for a sticker for the countdown of the event when you design your board for Insta Stories! The photo or graphic that you use as a video cover can also appear in the photo grid – this element is also worth thinking about and preparing in advance.
Instagram BIO during sale
Information about the ongoing sale must appear in BIO. And it must be with a link leading to the store! If you use distribution links, such as Linktree, supplement the list of links with those related to the product being sold. Improve the description in the bio so that customers immediately know where to go to make a purchase.