A sales funnel is the path a customer takes from the first contact to the completion of the purchase. The definition of a funnel is used because not all negotiations that are initiated are successfully completed, resulting in losses along the way.
The Sales Funnel is increasingly present in the lives of sales professionals. It is unlikely that you will find a team that is achieving high sales results that does not have a well-defined sales funnel. But why a sales funnel?
Why should sales be measured based on a funnel?
That’s what I’m going to talk about today.
- Why sales funnel? The origin of the concept
- What is the AIDA method?
- Why a sales funnel in your company?
- How important is the sales funnel and its stages?
1 – Why Sales Funnel? The Origin of the Concept
Even if you are just now learning about this term, know that it is not new.
The methodology comes from AIDA , a term that was created approximately 100 years ago and serves to define in a simplified way the practice speaking english online with journey from the first contact to the completion of the purchase.
Read Also: What is a Sales Funnel?
2 – What is AIDA?
A – Attention
The first step in the visual brand identification on instagram sales process is to get your potential customer’s attention. You need to get them to notice you before you can move forward.
I – Interest
After attention, it’s time to spark interest.
The customer’s interest is where trust must be established. Everything in sales always comes down to trust.
To spark the interest of your future client, there are several tricks that can be used and among them, personalization always comes out on top.
Use examples of other customers who have already purchased, describe situations and pains in the customer’s daily life, etc. All of these actions serve to help generate interest on the part of the customer.
D – Desire
Now it’s time to awaken your future customer’s desire to buy your product or service. The greater your customer’s desire, the closer you are to making the sale.
People buy on emotion and then look for bgb directory justifications for it. This is where desire comes in.
A good example of this stage of negotiation are companies that use waiting lists or work with prime products. This is a very common method used by large companies like Apple. Days before the launch of their products, you can find fans eagerly waiting to buy.
A – Action
If you have followed the steps up to this point, all that remains is to take action, that is, finalize the sale.
As strange as it may seem, this is when many people end up making mistakes in their approach. They prepare the client, leave everything ready for the sale, but fail to lead the client to the closing.