The e-commerce market is developing rapidly all over the world. Nowadays, the presence on the Internet is the life or death of your company. How should a German online store be created to meet the requirements of local customers? You will learn this in this article.
Online store in DE – what should the website architecture look like?
Shop home pageThis is usually the first thing a customer sees when they visit your website – treat it as your this article is the result of very solid research card. It should not only be pleasing to the eye, but also clearly inform what the company does and what products/services can be found here. It is worth including a search engine on it, which will help the user quickly find what they need.
Product Categories
Remember that user convenience is key. We should make it as easy as possible for them to wander around the store and make browsing products, and design first: build a user-friendly interface shopping, a pure pleasure for them. A great convenience will be to include filtering options, the ability to view availability, or link products that can form a set (e.g. suggesting the right case, protective glass or power bank when someone buys a phone).
Product pages
How do customers buy online? Mainly with their eyes. So on the product page, the name and price should be well – don’t make cameroon business directory search for it. Another important aspect is good quality photos. It’s also worth highlighting benefits such as free shipping or a discount for buying larger quantities.
About Us and Contact Us
A page containing a short description of the company is extremely important, and unfortunately often neglected. You can be sure that a German customer will certainly take a look at it before making a purchase, to learn a little more about the company. Describe there a short history of your brand, outline the values that the company is by, mention what distinguishes it from the competition.
Also, make sure that the contact is clearly visible. This strengthens the credibility of the store, and Germans are often happy to use this option.