Such elements must support each other, not fight to be independent. Coordination of action provides the most basic source of advantage available in strategy. The core should be a simple description, not a slideshow. Marketing Kernel Strategy In the world of marketing, Rumelt’s Kernel Strategy model involves knowing how to answer some basic questions: Who is my audience? What is the market and competitor scenario? Content Marketing Kernel StrategyWhat about Content Marketing? As you can already imagine, the approach is similar:Kernel Strategy in Content MarketingDiagnosisIt is basically something that involves answering the question: what is happening? In other words, it involves: answering the questions: what challenges are we trying to overcome? Is it brand awareness or a lead generation issue? Or both? Furthermore, it is necessary to understand the audience, their preferences in terms of content in the phases of the purchasing journey, the psychological profile of the audience and the distribution of channels where the content is consumed, whether online or offline; Guiding policiesDefine the objectives and goals for that target audience, as well as your position in relation to the audience and the macro themes, or content pillars, decisive for engaging them.
Set of coherent actions Basically
Set of coherent actions Basically consists of ghana whatsapp data editorial and distribution plans. Back to the three scenariosNow, it should be quite clear what strategic errors were made in the three scenarios. If that hasn’t already become evident, here’s my view. Then, you can add your ideas and comments. Scenario one It is clear that the agency is suggesting a set of actions without first understanding the challenge and having a clear diagnosis. This is what Mark Ritson calls “the risk of tatification.
Tatification has always been the
” Tatification has always been the informed decisions how to check the page obsession of marketers, but it has grown with the advent of social media platforms and the ability to measure results in real time. “Instagram marketing” and “social media strategy” are not things. Instagram is a marketing channel. “Social media” is a set of marketing channels. Scenario TwoThis is the typical situation where leaders confuse goals and strategy. Having goals is important, but they are not a strategy. How many times have you seen slideshows with strategies like “we will grow by triple digits and beat the competition in the next three years”? This is certainly a great vision, but it is not a strategy unless someone from the executive board explains how it will be possible to grow by triple digits in a market that grows % per year.
New product offerings? Change the
New product offerings? Change the c phone number organization? Increase target audience?As Rumelt explains, good guiding policies are not goals or visions or images of desirable outcomes. This is exactly what happens in scenario two, with Greg and Mike confusing OKR goals with a corporate strategy. Scenario ThreeScenario three needs further development. Let me introduce the “two-speed marketing model”. The dual velocity modelRecently, I wrote about the two “natures of marketing”, long-term brand awareness and short-term sales activation.