The pandemic may be global, but for customers, its harshest impact is local. A May ZypM ia survey found that 53% of respondents plan to open stores locally, driven by a desire to support their communities and boost the local economy. But they are also interest in how their favorite businesses promote themselves locally.
They want businesses to support frontline health workers and vulnerable populations, provide factual, helpful information, give back to local communities, and support their employees (through initiatives like extend sick leave policies and emergency funding). They also want businesses to continue pandemic-era services that prioritize health and safety, such as curbside pickup and contactless delivery.
As an entrepreneur, you may have a responsibility to deliver growth and profits, but the pandemic has forc customers to also look to small businesses for goodwill, philanthropy, and community service.
Be Authentic in All You Do
Customers are now looking for trust, empathy, and bosnia and herzegovina phone number library validation of their own struggles. They want personaliz connections that reflect struggles specific to their communities, and they want companies to do this in a more authentic way than simply running digital ads. For example, think of breweries that have pivot to producing sanitizer, especially at a time when supply can’t keep up with demand.
Brands are leaders right now
They ne to provide measurable support and hope to their Περίπτερο Self-Service για DMV – Επισκέψεις στο DMV Made Easy audiences, but they also have to do it in a way that’s consistent with their messaging and brand guidelines. It makes sense for a distillery to turn to providing hand sanitizer — they’re repurposing high-quality ingr ients to create a new product that customers can still trust. However, it doesn’t feel natural for them to start making scrubs. It’s critical that business owners consider atb directory emotional, behavioral, and social authenticity. How can you meet this moment in a way that’s consistent with your brand, without feeling like a last-minute cash grab?
Businesses, especially small businesses, have always had a responsibility to do more than sell products or services. They play a vital role in local communities and the lives of their consumers, and now more than ever, customers ne to hold them accountable.
