What does SEO do that PPC can’t?
Irrespective of marketing funnels and purchase intent, SEO and PPC deliver leads on a very different timescale. With Google Ads, […]
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Maximise search visibility with SEO & PPC
Last year, we ran an interview with Vertical Leap’s Managing Director, Chris Pitt, on the topic of search marketing data.
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eBay’s Small Business Surprises with Jack Whitehall
While Specsavers’ “It’s Coming Home” campaign won the award itself, eBay’s Small Business Surprises with Jack Whitehall campaign receiv! the
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Do you have additions? Leave them in the comments, I’m curious!
2. The advertisement makes improper use of a trademark Some advertisements attempt to use the name Facebook, including the
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What is not allowed and what is allowed?
It is Facebook’s right not to show certain ads to the public. However, there is one major disadvantage
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In this last step, an image with text linked to it is often chosen
Since Facebook is still one of the largest social channels in the world, it is still interesting for companies and
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The next step: monitoring
A handy tool that can help you determine popular and relevant hashtags on Instagram is Hashtagger. By entering a
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How often did you post?
Although it says little about your fanbase and followers, the tool gives you a good overview of your account.
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Learn from your own successes with Squarelovin
Instagram is still on the rise. This is evident from the 800 million active users per month. This growth makes
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Monitor the platform as well as your colleagues
These can be goals for the platform itself (such as the number of users), but remember that the ultimate
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Involve colleagues and managers
Content seeding = going viral Social media is already the place to be for many brands, focused on the consumer
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This is of course up for debate, and by all means do so
It is important to design a striking campaign strategy and to link a unique value to it. This can