Are you wondering how to reach your customers in Germany? Before you come up with activities that are appropriate in your opinion, but whose effectiveness you will only see after implementation, ask yourself an important question – Who is my customer? What do they care about? What do they need from a company like mine?
Knowing your target group will help you reach them and tailor your offer
In marketing, there is a concept of a persona. To put it simply, it is a portrait and description of a potential person who wants to use your services or buy products offered by your online store in DE. include relevant keywords in your article a persona is not a waste of time, quite the opposite. Thanks to this, you will gain a better understanding of the recipient, their characteristics and what guides them in making decisions.
It is not without reason that during conversations and research of needs with our clients, we ask about the characteristics of the target group. This is invaluable when it comes to choosing colors and graphics for the site, the general style of the site or for developing content – we will address engineers differently than parents of small children.
Knowing your target group is also a must-have when planning effective advertising campaigns.
Where to get knowledge about personas?
Yes, we can often guess, but sometimes we can be surprised. Therefore, if we have such an opportunity, it is worth relying on data. Have you data empowerment precision marketing actively selling for some time? Who are the predominant people among your customers? Women or men? What age category can you assign them to?
If your store/website has been operating for some time, Google Analytics will provide you with a huge amount of valuable information.
Who is my German client? Helping questions to help you define him
- What does the client do on a daily basis?
- what are its goals and needs?
- What am I looking for in the context of the industry you operate in?
- does he actively use social media?
- how do you prefer to communicate – by email, instant messenger or phone (a small note here – most Germans still prefer to contact you by phone)
- What can be an added value – what will encourage him to buy and make him come back?
- What is the customer’s problem that you can solve?
- what can you do to make the customer feel satisfied?
Profile of the German customer – summary
With this information, you will be cameroon business directory to tailor your offer, website or communication to the customers you care about. Take a moment to define a persona. You will see, it will pay off.