This way, your website visitors can quickly browse all your past newsletters, and you’ll have a good chance of gaining more subscribers. If people knew what they were signing up for, they’d be more likely to subscribe.
2. Try a sector-based approach
Creating valuable, relevant, and consistent content specific database by industry attracts a clearly defined audience and drives profitable customer action.
If you serve multiple industries, you can segment your newsletters by those sectors. For example, January might be specifically targeted to readers in the real estate sector, February to those in the information and technology sector, and so on.
With this exercise, you’ll be able to analyze which industry represents your strongest readership. You can dig deeper into open and click-through rates to find the best-performing content in these sectors.
This exercise will also help you identify your phone number spanish most popular content topics, which is a great way to develop your next content ideas.
3. Use Google Analytics for newsletters
This method is somewhat similar to the previous one, but here we will leverage SEO for email marketing.
Your Google Analytics will show you the top-performing articles about a specific sector or topic group. Let’s understand this with an example:
Let’s say I want to send a newsletter to my audience worrying about hackers and start protecting about the sales process. However, I have multiple resources on this topic. Which one would be the best choice for me?
As you can see, these are the five blogs/resources that are performing well in the SERPs and are being found useful by users. These would be my perfect picks.
*Because?
Because I already have proof of success, there’s a high probability my email list will appreciate these articles and resources.
In return, I can expect higher click-through rates and even conversions.
4. When starting a series based on opinions
> This is a pretty unique idea. > Consider whether you have a quality email list, launch a campaign, and ask subscribers for expert advice!