There are several types of videos you can produce. Let’s take a look at some of them.
They are already valid as a suggestion, I’m sure you’ll feel inclined to start with a type of video that is more appropriate for your moment.
The default video
This is the video I hope you’re already making. Go ahead, put your phone on a tripod, near a window or in a well-lit place, use a lapel microphone, and start recording!
It’s that simple, the perfect is the enemy of the good. Start somewhere, after a year of making videos, watch the first ones, laugh, and keep improving.
Only those who actually do it can speak badly!
And if video increases user attention by 20%, we’ll have to do it at some point.
Personal presentation
Who I am
What do I do?
>>Why I do this
Content for YouTube or Facebook
Specific to attract visitors to your website
Remember that video has SEO
Solve your problems
Pay attention to your niche
Email List Building
Yes, it is becoming more and more common. From sending a video (I don’t recommend it) directly via email, to placing a fake “player” linking to the full video on some target platform.
Attention to the audience
Capture page
Content
Submission tool
Even some email marketing tools have this overseas data functionality, although not all email clients and webmails support playing the video directly yet.
Tutorials
They are very important, teaching users, step-by-step, guiding, educating, everything to explain a certain subject, among others:
Whiteboard animation
They are quite common, even falling into disuse. But there are tools that help you create from scratch, or even use a PowerPoint presentation to generate your content.
Another option is to have your back turned and write on a inbound marketing for different economic sectors real whiteboard. There are great examples of this, especially in the educational field.
In other words, it is using basic and even funny resources to explain the message.
Social
These are more focused, produced according to the platforms they will be displayed on, even the formats, horizontal, vertical or square are different from the others.
It is important to remember that they must be book your list highly optimized for each audience on each platform/social network.
Not that they can’t be used in other media, but they require some care.
Some videos don’t even actually contain a video feed, sometimes just static images and overlaid text.
Screencast
One of my favorites, I do it a lot, not only in my courses where I plan the classes in PowerPoint and “narrate” them to my students, but I also occasionally do this for my clients, detailing the use of some software, for example, teaching the user how to proceed.
They work very well in tutorials and technical support as you will see below.
Technical support
Technical support for product and service companies is truly one of the areas that has benefited the most.
Both to educate about existing products and services, clarifying the most common doubts (and reducing the workload of support staff), and to help the sales team, clarifying common doubts of those who are going to buy.
Think it’s one of the best apps for videos.
Company History
Talking about how the company came about, what it does, the founder, how products are planned/manufactured, there are many options in these types of videos.
Even using a PowerPoint presentation (screencast) interspersed with excerpts from interviews with key people.
Webinars
Webinars have definitely become popular. It is relatively easy to use a tool for this purpose.
Remember to test everything first with a restricted audience. And also remember that they are excellent sources of leads for your products/services.
You can even do some live webinars for a while, until it gets closer to ideal, and then use the material created to leave webinars in automatic mode.
When you are going to participate in a webinar, and there are many options of days and times to choose from, I can safely say that it is already recorded.
If it is clear to your audience that it is already pre-recorded, don’t worry, don’t be afraid to extend its use in this way.
Lives
Live broadcasts or live broadcasts tend to create a sense of community, of welcome with those who participate there and then.
They are usually done easily, without much cost, but remember, wherever you are, keep your cell phone steady. Preferably on a tripod if you are going to be filming a person in particular.
It is important to publicize well before holding the “event”, and remember that the final result can be reused, become an edited video, go to other networks or even be transcribed to become a blog post.
Some good or bad things about live streaming is that you are there, talking, interacting, not everyone will always be on the same page. Eventually taking advantage of your broadcast to criticize or try to create problems for you and your brand.
Don’t give this fact more attention than it deserves. Address the issues after the broadcast is over, don’t respond live in the heat of the moment.
Interviews
Interviews usually have two fronts, you and your interviewee, and the result of this for your audience.
Generally, bringing people from the market, interviewing people from the company. Or even satisfied customers gives an excellent result.
And since the location can be defined, it’s easy to add more quality (lighting and audio), in addition to that basic editing later.
Remember, before you do an interview:
Search for topics/subjects/interviewee;
Plan the interview / adjust the agenda in advance / send to the interviewee;
Take care of the final size of the video;
Promotions
Promotional videos are a favorite in marketing in general, as they usually increase traffic to blogs and specific landing pages.
Important to remember
The motivation to make videos may simply be to become more comfortable in front of the camera. To overcome your fears.
But let’s not kid ourselves, most of us understand that videos will serve to make ourselves or our companies more visible on social networks. Increase our conversions and sales, and also serve as an SEO boost in search engines, giving us relevance.
It is also important that your videos have a CTA – Call to Action. Encourage the user to take a certain action after watching the video.
That’s it? No, in fact we have hundreds of types of videos, I just started to tease you!
Most popular types of videos on YouTube
YouTube is an extremely diverse platform, with a wide variety of content available.
Some of the most common types of videos include
Vlogs : Blog videos where creators share aspects of their everyday lives, travels, special events, etc.
Tutorials and How-Tos : Educational videos that teach viewers how to do something, whether it’s makeup, cooking recipes, home repairs, etc.
Reviews and Unboxings : Videos where creators review products, unbox new purchases, and share their thoughts.