Influencer seeding Brands and companies are increasingly turning to celebrities and social influencers to give branded content a viral boost, these are the so-called seeders . Seeders are influencers with a large social reach who hijack a post to give it viral power . A by your team or organization. In fact, these influencers hijack the branded content to generate extra traction for your brand, event or product.
We can also link an interesting multiplier to this. Research has shown that using a social influencer to phone number library distribute content results in an average increase of 31.8% in the number of shares on social media. Using three social influencers resulted in a doubling of the number of shares , while using five influencers quadrupled the total number of shares on social media.
Number of Influencers Sharing
Examples of seeding marketing
Dwayne Johnson recently made a more than successful attempt. By providing the trailer of his new film Rampage with a short intro and commentary, ‘The Rock’ managed to ensure a viral impact around the launch of this Box Office hit. Now Dwayne Johnson is of course gold in the hands of every viral marketer, but it visualizes exactly how you can use seeding marketing for your event or product on social media.
An example closer to home is the collaboration between Holistik and Arie Boomsma, who last year brought the Healthbox to the attention of the public via various social media channels with seeding marketing.
Keep it simple or go pro
In addition, as a marketer you can opt for a simple or a more complex approach. In a simplified approach, the seeded content is distributed search engine optimization united states america within the network of your brand or organization. The effort and costs in this approach are low, but the content must be of very high quality and also contain an intrinsic incentive to convince your target group to share the content with their network.The content is therefor
The chance that your seeded content will go viral is considerably higher when you opt for a more complex approach. In this case, you use various blog sites, social influencers, forums, groups and relevant websites to spread your message. You have a considerably greater chance of gen going beyond a purely social element erating a large reach this way, but it also involves the necessary effort and costs.